Heads up! SMK Helmets are headed your way… after COVID caused delay, that is. SMK had officially announced its intent to enter the U.S. market at AIMExpo 2022… but the path to market had some hidden potholes!
Since then, SMK has been hard at work establishing its U.S. operations. It now has set up Bikerz, its U.S. distribution arm, built a national sales team from coast to coast, and plans for product expansion have come to fruition with the Patriot premium half-helmet developed specifically for the U.S. launching in July 2024.
With top shelf fit and finish, initial feedback from dealers and consumers has been incredible, notes Bikerz President Shilpa Arora. Since we first met with Shilpa at AIMExpo, plenty has happened ,including solving the supply chain SNAFUs and fulfilling SMK’s dealer-direct channel. We followed up with Shilpa at EICMA in Milan last fall and she gave us the heads up that June 2024 was going to see SMK make its mark.