HARLEY HAPPENINGS
Is The Clock Ticking On The Motor Company?
POINT
H Partners Vacates The Board
COUNTERPOINT
Harley Refutes Disingenuous Claims
CONTEXT
Harley’s Quarterly Numbers Reveal The Truth
GODSPEED!
Vale Rich Teerlink
News By Category
News
Hours ahead of the deadline KTM announces with the backing of benefactor Bajaj they are back
Pierer Mobility Group Confirms Deal
Warhorse Camp Hill, a premier powersports dealership in South-Central Pennsylvania, announces the addition of Triumph Motorcycles to its already extensive lineup.
Since the launch of the line back in 2008, Beta USA has seen sales steadily ramp up.
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.
Shifting Gears
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.
Industry icon Jean Turner joins the Dirt Bike crew. Life sure has a funny way of bringing things full circle when you least expect it.
Transax believes in the concept of Connected Commerce — “Your systems (CRM and DMS), team and customers are all connected,” notes Jared Dowdy, the new VP of Sales & Strategic Partnerships at Transax.
Promoting from within. When S&S Cycle needed a new Sales & Technical Services Manager, the V-Twin experts looked no further than under their own Viola, Wisconsin, roof.
Industry veteran Melissa Coffey is getting in on the action — ACTION Recruiting, that is.
BAJAJ BACKS KTM’S PLAY Pierer Mobility Group Confirms Deal As required by Austrian law, PIERER Mobility AG has disclosed some of the terms of the Bajaj bailout in an ad hoc notification pursuant to Article 17 Regulation (EU) No 596/2014. Wels, May 22, 2025 PIERER Mobility AG: Bajaj provides funds to PIERER Mobility AG and KTM AG to serve the quotas in the KTM restructuring proceedings • Restructuring plan quotas of KTM AG, KTM Components GmbH and KTM Forschungs & Entwicklungs GmbH will be fulfilled in time • Changes in the Executive Board of PIERER Mobility AG As announced, the creditors of KTM AG, KTM Components GmbH and KTM Forschungs & Entwicklungs GmbH approved a restructuring plan quota of 30% on February 25, 2025, payable by May 23, 2025. The total and final amount required to finance the quota under the three restructuring plans finally amounted to EUR 525 million. https://dealernews.com/Home/post/bajaj-backs-ktms-play/
KTM IS OVER THE HUMP Hours ahead of the deadline KTM announces with the backing of benefactor Bajaj they are back. “KTM is proud to announce a major milestone: after months of dedicated effort and strategic planning, the KTM AG was able to expand its relationship with its long-standing partner Bajaj Auto Ltd and secure them as a main investor,” proclaims the press release. "Today we have been given the opportunity to continue the history of KTM. Together with our long-standing partner Bajaj, we were able to work out a strategy that will enable us to raise a further 600 million euros for our new start in addition to the 200 million euros already made available,” claims Gottfried Neumeister, CEO, KTM AG. He also explains that KTM is not leaving Austria. “The existing sites — in particular our main plant in Mattighofen/Munderfing — will remain the basis for our future success. This means that we will continue to be an important employer for the entire region. “In view of this new, second opportunity, we at KTM feel deep gratitude and humility towards all those within and outside our group of companies who have made it possible.” Neumeister concludes, “I would also like to take this opportunity to thank Stefan Pierer on behalf of all those who have accompanied us along the way. He laid the foundation for one of the world's best-known motorcycle brands, which has a unique community."
BETA BUCKS TRENDS AND BRINGS DEALERS ALONG FOR THE RIDE Since the launch of the line back in 2008, Beta USA has seen sales steadily ramp up. Despite economic headwinds, COVID and tariff threats, Beta sales blew up between 2018-2024, increasing 180% during the past seven years. The company is still seeing close to an additional 10% growth from 2024 to 2025 despite a few other companies saturating the market. https://dealernews.com/Home/post/beta-bucks-trends-and-brings-dealers-along-for-the-ride/
#DEALER NEWS: TRIUMPH ROARS INTO WARHORSE CAMP HILL Warhorse Camp Hill, a premier powersports dealership in South-Central Pennsylvania, announces the addition of Triumph Motorcycles to its already extensive lineup. In addition to new models, Warhorse Camp Hill offers a selection of pre-owned Triumph motorcycles. This expansion enhances the dealership's commitment to offering a diverse range of high-quality motorcycles to enthusiasts in the region. https://dealernews.com/Home/post/dealer-news-triumph-roars-into-warhorse-camp-hill/
In Case You Missed It
It was love at first sight when we saw Suzuki’s new DR-Z 400s at EICMA last fall. For folks who couldn’t make it to Milan, Suzuki dealers are hosting events this Spring.
Turn 14 Distribution, the industry leader in performance parts distribution, has added Rugged Radios to its line card, widening its selection of communications offerings across the automotive and powersports segments.
TLD promotes from within: “We are thrilled to announce that Cody Swansborough has been promoted to Director of Global Merchandising at Troy Lee Designs,” says TLD Director of Sales Teri Lynn.
H Partners is one of the largest shareholders of Harley-Davidson (NYSE: HOG) with an approximately 9.1% ownership stake.
