DEALER PROFILE
Back To The Future With Laidlaw’s Harley-Davidson
OEM UPDATE
Discovering The Denago Difference At AIMExpo
PRESS PASS
WPS Has True Grit
NPDA DEALER NEWS
TMDA Herds Cats Deep In The Heart Of Texas!
BACKFIRE
EV Marketing Made Easy
News By Category
News
Former Arctic Cat executive, Brad Darling, and an Investment Group acquire the Thief River Falls-based manufacturer of snowmobiles, ATVs and Side-by-Sides.
“We are thrilled to partner with AMA for the Hall of Fame Bike Show at the 2025 AMA Vintage Motorcycle Days,” claims Motorcycle Classics Editor Mark Mederski.
THE COMPREHENSIVE MOTORCYCLE PRICE GUIDE
NEW WEBSITE FOR PRESTON PETTY PRODUCTS
The tariffs have placed the powersports industry in turmoil… but is the sky really falling?
Shifting Gears
OEM update: “I’m happy to share that I’m starting a new position as Powersports Media Coordinator at American Honda Motor Company,” says Madison Ebberts.
In more distributor doings, Chris Kasabula takes flight from FLY and HardDrive.
After 20+ years on the dealership side, including stints as General Sales Manager at landmarks like Eurosports and Hermy’s BMW and Triumph, Bobby Brown has gone corporate!
Chanler Hartwick is the new Membership Manager for the Motorcycle Industry Council, effective immediately.
After 17 years running dealerships for Scott Fischer Enterprises, launching Digital Lead Performance and co-founding LeadHelm a couple years ago, industry pro Aaron Barney is the new National Digital Director for RideNow Powersports and RumbleOn.
ICYMI TARIFF TALKS NOW ONLINE The tariffs have placed the powersports industry in turmoil... but is the sky really falling? Motorcycle Industry Council VP Scott Schloegel sets the record straight, however many may have missed this landmark session, so the recording of the MIC's special webinar on tariffs and a growing global trade war is now available for anyone to view. The presentation slide deck is also online. MIC is calling on leaders and staff from across powersports to write to their Representatives and Senators in Congress, tell them how increased taxes and retail prices will affect their livelihoods, and invite lawmakers to their businesses to discuss the impacts of tariffs in-person. https://dealernews.com/Home/post/icymi-tariff-talks-now-online/
#ShiftingGears TLD promotes from within: “We are thrilled to announce that Cody Swansborough has been promoted to Director of Global Merchandising at Troy Lee Designs,” says TLD Director of Sales Teri Lynn. “Cody’s journey with TLD is the definition of “homegrown” success—starting as a sponsored downhill mountain bike athlete, advancing through the sales ranks, and now stepping into this critical role to elevate TLD on the global stage. Cody isn’t just a leader—he’s a visionary. https://dealernews.com/Home/post/shifting-gears-38/
In Case You Missed It
MAVTV, the nation’s premier motorsports cable TV, FAST channels and streaming platform has been acquired by the RACER media group.
The American Motorcyclist Association has announced America’s first world motocross champ Brad Lackey will be honored as Grand Marshal of the 2025 Permco Vintage Motorcycle Days presented by Turn 14 Distribution.
Congratulations! It’s Another Hannum’s Harley Store
Oh Canada? James Matthews has assumed the helm as President of Yamaha Motor Canada.
