SEMA WELCOMES POWERSPORTS
On The Rode 2 SEMA
WHEELS UP!
Denago RanchHawk Lifts Off
UTV UPRISING
Market Expansion
News By Category
News
Extra, Extra! Read all about it. “The Frankfurter Allgemeine Zeitung turned the spotlight on KTM AG – and found a company back in motion,” said Gottfried Neumeister, CEO & Chairman of the Executive Board of KTM AG | CEO of Bajaj Mobility AG.
As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform.
Following Harley-Davidson’s announcement that it will conclude its factory racing participation and official team support in the Mission King Of The Baggers Championship after the 2026 season, MotoAmerica issued the following statement:
Turn 14 Distribution will be in the eye of the storm when the aftermarket performance parts wholesale distributor blows into the UTV Takeover set for Hurricane, UT at the Sand Hollow State Park, October 20-25, 2026.
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
Shifting Gears
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
HEADLINE NEWS: „Da schaut's her" Extra, Extra! Read all about it. “The Frankfurter Allgemeine Zeitung turned the spotlight on KTM AG – and found a company back in motion,” said Gottfried Neumeister, CEO & Chairman of the Executive Board of KTM AG | CEO of Bajaj Mobility AG. “When I took over as CEO in January 2025, we were fighting for survival. More than 100 banks, a full year's production sitting unsold, and an industry watching whether we would make it... This feature tells the story of where we stand today — and I couldn't be prouder of this team!” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/headline-news/
BRABEC BATTLES TO STAGE WIN Monster Energy HRC - Honda Racing Corporation’s Ricky Brabec capped off the 2026 Rallye du Maroc with a Stage win and P3 overall after an epic duel for the final spot on the box. Stage 5 was something special! After a 98 km road section, riders launched into a demanding 234 km special featuring the spectacular Chegaga dunes, before another liaison led to a final flat-out, timed 23 km dash back towards the Zagora bivouac. Brabec started the day with just 1’44” over Luciano Benavides in the fight for third overall. The top American wasted no time, setting the fastest pace of the opening leg and leading overall by the 91 km checkpoint. He continued to stretch the gap between him and Benavides. The 2X Dakar Rally champ kept his cool, controlled the final kilometers and charged home to take his second stage win of the week. The result marked Brabec’s 15th World Rally-Raid Championship Stage victory and crucially, secured third place overall at the Rallye du Maroc – his fifth podium at the event. “The week was cool, but it was definitely demanding,” said Brabec from box. “We had a couple of roadbook and navigation mistakes and some really broken ground, so it’s good to come away from here healthy and in one piece. I’m happy with the bike and with the changes we made for the final day. I think we’re heading in a good direction and now we can go home and focus on preparing for the Dakar.”
Rallye du Maroc Provisional Rally GP Standings after Stage 5 Pos. Rider Num Nation Team Time/Gap 1 Edgar Canet 73 SPA Red Bull KTM Rally Factory Team 15:41:55 2 Daniel Sanders1 AUS Red Bull KTM Rally Factory Team + 01:02 3 Ricky Brabec 9 USA Monster Energy Honda HRC + 03:32 4 Luciano Benavides 77 ARG Red Bull KTM Rally Factory Team + 07:52 5 Adrien Van Beveren 42 FRA Monster Energy Honda HRC + 23:08 6 Tosha Schareina 68 SPA Monster Energy Honda HRC + 25:08 7 Nacho Cornejo 11 CHI Hero Motorsports Team Rally + 34:08 8 Lorenzo Santolino 15 SPA Sherco TVS Rally Factory + 01:21:28 9 Skyler Howes 10 USA ZXMOTO Joyride Factory Rally Team + 02:05:34
Ride 'em cowboy! Skyler Howes wrangled his ZXMOTO Joyride Factory Rally mount to P8 on the final Stage of the Rallye du Maroc. "Made some suspension adjustments that were in the wrong direction so had a bit of a battle out there but still was a fun stage. He finished P9 in the Rallye he had previously won, but brought home plenty of development intel. "A lot of gnarly dangers at really high speeds was a true test to the performance and durability of this thing. It can take a beating! Happy to keep testing each day and keep stock piling the information."
RALLY 2 WIN FOR HRC, P3 FOR PRESTON Monster Energy HRC - Honda Racing Corporation teammates Martim Ventura and American phenom Preston Campbell capped off the Rally 2 Class at the Rallye du Maroc with a pair of podium positions on the final Stage. Ventura’s victory on the final stage, sealing the Rally 2 overall and his second consecutive World Rally-Raid Championship win. With one round remaining, he now holds an 18-point advantage. Campbell also had plenty to celebrate with P3 on the final Stage and P3 overall. After moving into third place on Stage 2, the American absorbed sustained pressure from Neels Theric but refused to give up his position. This determination was rewarded at the finish as Campbell secured his second podium of the Rally 2 season with P3 in Morocco added to P2 in the Dakar Rally. The result also keeps him firmly in the championship fight, just eight points behind second-placed Toni Mulec heading into the final round. “Last year was my first time racing here in Morocco and I think all the experience I’ve gained over the past year really helped me this week,” said Preston from the podium. “I don’t think I could have performed like this without that year of training and racing behind me.” It certainly helped sharpen Campbell’s focus. “To be able to push throughout the whole rally, stay strong and keep the pace across all those kilometers has been a great experience. Being out there on the bike, you see incredible parts of the desert and places you might never see again, so that’s something really special.” Eyes on the prize for the final round concludes Campbell: “There’s still plenty for me to work on, especially with my navigation. I just need to keep learning, keep training and continue improving so I can be the best rider I can be for the rallies ahead.”
Rallye du Maroc Rider Standings Provisional Rally 2 Standings after Stage 5 Pos. Rider Num Nation Team Time/Gap 1 Martim Ventura 84 POR HRC - Honda Racing Corporation 15:57:04 2 Michael Docherty 14 RSA BAS world KTM racing team + 30:45 3 Preston Campell 85 USA Honda HRC + 38:39 4 Theric Neels 66 FRA KOVE Factory Racing + 43:26 5 Toni Mulec 16 SLO BAS World KTM Racing Team + 50:35
In Case You Missed It
It is not a party unless everyone is invited, so Triumph Motorcycles is inviting riders to celebrate the season’s finale at their local dealership during the Triumph Summer Send-Off Sales Event.
Yamaha Motor Finance Corporation (YMFC-US) continues their Dealer Spotlight series with an uplifting success story from VForce Marine in Orlando, Florida.
Bridgestone has rounded out their Battlax tire range with the addition of the S21.
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
