GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
FLY Racing, an Arrowhead Engineered Products flagship brand under Western Power Sports (WPS) announces a multi-year partnership with Vicki Golden.
With U.S. operations based in Beaverton, Oregon, it stands to reason that SW-MOTECH knows a thing or two about inclement weather.
After 26 years of superior community building and a loyal customer base in the Bend, Oregon, area, Angy and John Stewart have decided to ride off into the sunset.
The Motorcycle Industry Council and its Board of Directors thanked Jim Woodruff, CEO of National Powersport Auctions, for a decade of “extraordinary leadership on the board, bringing strategic vision and passion to his service, and for serving as Secretary/Treasurer since 2017.”
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Shifting Gears
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
#ShiftingGears Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites. After nine years, this chapter has come to a close, and I want to end it with gratitude." No animosity, just time to move on according to Materne. "The relationships built along the way, with hundreds of dealers and thousands of dealership team members, are what made the work matter," he adds. "Trust, curiosity and a shared desire to improve made it far more meaningful than just a role or a title. I’m proud of that time and grateful for the people, trust, and relationships behind it.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-aimexpo/
STACYC SIDEBAR LiveWire Group, Inc. is comprised of two business segments: 1) STACYC – focused on the sale of electric balance bikes for kids, electric bikes, and related products. 2) Electric Motorcycles – focused on the sale of electric motorcycles and related products. According to the year-end financials STACYC sold 21,633 units in 2025, up 17% over 2024. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/stacyc-sidebar/
Harley-Davidson closed Q4 down 28% in consolidated revenue, driven by a 10% revenue decline at HDMC and a revenue decline of 59% at HDFS. The consolidated operating loss was $361 million in Q4, compared to a consolidated operating loss of $193 million in the prior year period. This decline was mirrored by the full year financials: Consolidated revenue was down 14% compared to prior year. This was driven by a 13% decrease at HDMC and a 16% decrease at HDFS. For the full year, consolidated operating income was down 7%, driven by a loss at HDMC and record-high earnings at HDFS. HDFS's results were favorably impacted by the HDFS transaction. Meanwhile, the full year operating loss at LiveWire was $75 million, which was in-line with expectations. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/harley-davidson-reports-q4-year-end-financials/
LIVEWIRE Q4 FINANCIALS According to Harley-Davidson, LiveWire ended 2025 as the #1 U.S. electric motorcycle in the on-road motorcycle market in terms of retail sales. Noting that Electric Motorcycle unit sales increased 61% over fourth quarter 2024, and revenue increasing 10% LiveWire released their 4th quarter financials on February 10th. However Q4 consolidated operating loss was $7.5 million, or 30% compared to Q4 2024. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/livewire-q4-financials/
FORGET THE BIG GAME… EKHO HAS A REAL GAME-CHANGER FOR DEALERS Big wins are hard to come by these days, but Ekho recently partnered with Eurocycle in a real game-changer! After dealer principal Chris Clovis’ multi-year search for the “holy grail” of the dealer stack—an end-to-end remote transaction engine — EuroCycle turned on Ekho and received its first end-to-end order within minutes: a 2024 Aprilia Tuono V4 Factory 1100. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/forget-the-big-game-ekho-has-a-real-game-changer-for-dealers/
In Case You Missed It
The game of cat and mouse continues in the Dakar Rally as 2X winner Ricky Brabec dices with defending champ Daniel Sanders. Week two kicks off with Brabec having to break trail after winning Stage 6.
While the U.S. powersports industry converged on Anaheim for A1 Supercross and AIMExpo, Dakar Rally Rookie Preston Campbell was wrapping up the Marathon Stage and taking top spot in Rally2!
A letter From The Pediatric Brain Tumor Foundation
AIMExpo co-founder and former Cycle World Publisher dropped by the Dealernews LIVE booth to give us an update on the Pediatric Brain Tumor Foundation latest outreach.
Mike Martinez, Yamaha Motor Corp., USA, SVP and President of Motorsports since 2022, announced his retirement after 32 years at YMUS.
