ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
RideNow Reports, Sonic Accelerates, PBS Dials In Bourbon Barrel Harley
VALE
Godspeed Ray Blank
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News
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.
Speaking of SEMA, the 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America.
Claiming it intends to preserve what makes each brand unique, SuperATV picked up four brands from Nivel’s powersports portfolio, including HighLifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, all of which were previously part of Nivel’s off-road vehicle portfolio.
“It is with heavy hearts that we announce 7 Hills Harley-Davidson is permanently closing,” says the Loomis Family.
Shifting Gears
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.
HARLEY HEADED TO SEMA! After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion. “The addition of Harley-Davidson brings an iconic name and a passionate enthusiast base to the SEMA Show's Powersports section," says SEMA VP of Events Tom Gattuso. “Harley-Davidson has helped shape motorcycle culture for generations, and its participation reinforces the strong connection between powersports and the automotive aftermarket.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/harley-headed-to-sema/
CALLING ALL CUSTOMS The 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America. This new 2026 SEMA Battle of the Builders: SEMA Bike Builder Shootout will take place on the opening day of the 2026 The SEMA Show, Tuesday, November 3, live at the Battle of the Builders Stage in Central Hall. Entries will be evaluated separately by motorcycle industry judges based on craftsmanship, design innovation, and overall execution, with the Top 10 finalists serving as judges to determine the Top 3 category winners and the overall SEMA Battle of the Builders: Bike Builder Shootout champion. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/calling-all-customs/
#DEALER NEWS: Last month, Columbia Powersports Center celebrated 50 years in business, highlighted by the presentation of a 50-year plaque from Kawasaki USA District Sales Manager Ryan Smith presented the meaningful recognition of this milestone. "This achievement would not have been possible without everyone who has supported us along the way," says Kollin Wilkes, President at Columbia Powersports Center. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-14/
In Case You Missed It
Better together: The Motorcycle Industry Council has acquired MotorcycleIndustryJobs.com, bringing the long-standing powersports employment platform under the MIC umbrella and creating new opportunities to strengthen the industry’s workforce.
“The decisions you make today will shape how prepared your dealership is for 2027,” says National Powersports Dealer Association show runner Tigra Tsujikawa. “DealerConnect brings together leading industry professionals and subject-matter experts to help Dealers understand what is changing, what it means for their businesses and what they can do next
As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers.
Noting that U.S.-based TEWA MOTO is more than just another clone from China, the upstart EV operation is on a mission.
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
