GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
FLY Racing, an Arrowhead Engineered Products flagship brand under Western Power Sports (WPS) announces a multi-year partnership with Vicki Golden.
With U.S. operations based in Beaverton, Oregon, it stands to reason that SW-MOTECH knows a thing or two about inclement weather.
After 26 years of superior community building and a loyal customer base in the Bend, Oregon, area, Angy and John Stewart have decided to ride off into the sunset.
The Motorcycle Industry Council and its Board of Directors thanked Jim Woodruff, CEO of National Powersport Auctions, for a decade of “extraordinary leadership on the board, bringing strategic vision and passion to his service, and for serving as Secretary/Treasurer since 2017.”
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Shifting Gears
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.
#ShiftingGears Straight from meeting with Artie Starrs at Motor Bike Expo and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for @Bike Week Daytona Bike Week. “We’re excited to officially welcome Christal aka “Gogo” to the team as our new Marketing Manager," announces RX2 - Motorcycle Lawyers founder and managing partner Ramin Raiszadeh. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-just-in-time-for-bike-week/
#DEALER NEWS: END OF THE ROAD FOR WILDHORSE After 26 years of superior community building and a loyal customer base in the Bend, Oregon, area, Angy and John Stewart have decided to ride off into the sunset. "It is with a heavy heart (and a full tank of gratitude) that we announce the closure of our Wildhorse Harley-Davidson Kawasaki location,” says the post on Facebook. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-end-of-the-road-for-wildhorse/
VICKI GOLDEN READY TO FLY FLY Racing Global, an Arrowhead Engineered Products flagship brand under Western Power Sports (WPS) announces a multi-year partnership with Vicki Golden. Widely recognized for shattering barriers in a male-dominated sport, Golden will play a pivotal role in the design and development of FLY Racing’s women’s product line. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/vicki-golden-ready-to-fly/
#ShiftingGears Max Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites. After nine years, this chapter has come to a close, and I want to end it with gratitude." No animosity, just time to move on according to Materne. "The relationships built along the way, with hundreds of dealers and thousands of dealership team members, are what made the work matter," he adds. "Trust, curiosity and a shared desire to improve made it far more meaningful than just a role or a title. I’m proud of that time and grateful for the people, trust, and relationships behind it.” Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-aimexpo/
STACYC SIDEBAR LiveWire Group, Inc. is comprised of two business segments: 1) STACYC – focused on the sale of electric balance bikes for kids, electric bikes, and related products. 2) Electric Motorcycles – focused on the sale of electric motorcycles and related products. According to the year-end financials STACYC sold 21,633 units in 2025, up 17% over 2024. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/stacyc-sidebar/
In Case You Missed It
After a fortnight long strategic battle, Ricky Brabec is poised to win the 2026 Dakar Rally!
While teammate Ricky Brabec fortnight long game of cat and mouse played out perfectly, Skyler Howes 10 went from the high of winning Stage 11 of the Dakar Rally to limping home just ahead of battered defending champ Daniel Sanders!
“Ten years ago, we set out to make riding more enjoyable,” notes Craig Johnson, founder of Wild Ass seat cushions.
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.
