GETTING THE HOLESHOT AT A1
AIMExpo Sets The Tone For 2026
DEEP IN THE HEART OF TEXAS
TMDA Convention Brings Dealers Together
HEADS UP!
Top Helmets From AIMExpo
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News
Triumph teams with Sheffield Financial to make the dream of motorcycle ownership achievable by extending their retail financing partnership through a new multiyear agreement.
They say hindsight is 20/20, but reflecting on Doubletake Mirrors it was actually 2009 — not 2020 — that Rally racer and ADV pioneer Ned Suesse founded the industry leader in dual pivot mirror systems for the Adventure and Adventure Touring motorcycle market.
Just two days before the 114 Anniversary of America’s oldest Harley-Davidson dealership comes word that Evan Schipper has added Farrow Harley-Davidson to his family of dealerships.
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.
The Supreme Court weighed in on tariffs today, ruling 6-3 against President Trump’s use of IEEPA tariffs.
Shifting Gears
After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.
After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.
DENAGO OPENS DEALER PORTAL Shades of Stargate! Denago PowerSports — the fastest growing OEM in the U.S. — has opened its new dealer portal. Phase 1 officially launched February 16, 2026. Upcoming will be Phase 2, which will incorporate parts ordering and tracking. Phase 3 of the portal's development will include marketing information, including co-op tracking. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/denago-opens-dealer-portal/
BETTER TOGETHER! In order to better support its growing dealer membership base, the National Powersports Dealer Association (NPDA) conducted a special election to expand its board of directors. As NPDA membership increased past 400 members, the bylaws called for more dealer representation, so new officers were installed at the first board meeting of the 2026 calendar year. In addition to new officers, NPDA welcomed Elway Powersports Group CEO Michael Maledon to the Board, and following a special election, Bob Eggstein, dealer principal of Keystone Harley-Davidson in Whitehall, PA, was added to the association’s leadership team. “Bob is a great operator and a man of character,” notes newly elected Vice Chair Jay Goodart, who has seen his fellow dealer principal in action for the past 15 years as well as being an active participant in the NPDA’s Harley-Davidson Dealer Council since its beginning. “He will be a great asset for advancing our fellow dealers.” “I believe strongly that we have both an opportunity and an obligation: to ensure our businesses remain sustainable, to support the employees and customers who depend on us, and to work together as dealers to protect and strengthen the industry we’ve all helped build,” Eggstein adds. “My professional journey has allowed me to experience both the corporate and dealership sides of the powersports industry. I spent 25 years in commercial banking, working with Fortune 500 companies to manage their cash and lending needs. Fifteen years ago, I followed my passion for motorcycles by purchasing and operating a Harley-Davidson dealership, which I continue to run today.” Eggstein believes his background will enable NPDA to better serve dealers. “With a big-picture perspective, a strong banking background, and more than a decade of dealership experience, I am dedicated to helping our dealer community thrive and shaping a sustainable future for powersports.” “Join NPDA’s executive committee in welcoming Bob on board,” concludes Goodart. “We are better together.”
#ShiftingGears At SEMA SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows. In his new role as The SEMA Show's Industry Sales Director, Powersports, Ausec will leverage his deep segment expertise to develop the new Powersports/Adventure Lifestyle section that is making its debut at the 2026 SEMA Show. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-sema/
SHOCKING NEWS FROM TURN 14 With much of the focus at AIMExpo on the house brands, we missed a couple of additions to the distributed lines Turn 14 Distribution added in Q4. This includes KYB Powersports being added to the distribution giant's line card. Through this partnership, Turn 14 will stock a comprehensive range of OEM-spec KYB suspension components. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shocking-news-from-turn-14-2/
#ShiftingGears After a career that spanned 16 years at Arctic Cat Off Road (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle. Morris says he is excited to join the team at CFMOTO USA! “I am thrilled to share that I am starting a new position as Director, Service Operations at CFMOTO!” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-cfmoto/
In Case You Missed It
AIMExpo 2026 marked another defining moment for the powersports industry.
On January 16, 2026, at 9:00 AM Central Time, a jury in the U.S. District Court for the Western District of Texas, Austin Division, delivered a unanimous verdict in favor of Surron in its patent infringement case against Talaria Technology (Chongqing) Co., Ltd. and Talaria Technology (Hong Kong) Co., Ltd.
In the wake of kicking off its year-long 125th anniversary celebration, Indian Motorcycle announced the 2026 Indian Chief Vintage – honoring its heritage by reimagining a timeless classic into a new icon for today’s riders.
The American Motorcyclist Association offers its condolences to the friends and family of longtime senator and AMA Motorcycle Hall of Famer Ben Nighthorse Campbell, who passed away on Dec. 30, 2025, at 92 years old.
Latest LeMans Corp New Hire Goes Into Louisville For NVP
