DEALER PROFILE
Back To The Future With Laidlaw’s Harley-Davidson
OEM UPDATE
Discovering The Denago Difference At AIMExpo
PRESS PASS
WPS Has True Grit
NPDA DEALER NEWS
TMDA Herds Cats Deep In The Heart Of Texas!
BACKFIRE
EV Marketing Made Easy
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News
President Donald Trump’s announcements and changes on his tariffs policy have caused confusion and uncertainty among many powersports businesses.
“I’ll tell you a funny story,” confides Shilpa Arora, President of Bikerz US Inc. Bikerz is the exclusive distributor for India’s largest helmet brand — SMK.
“I’m so proud to have played a role in bringing Slingshot to the open road and bringing our incredible rider community together over the past 10 years,” says Joey Lindahl, Marketing Director, Slingshot at Polaris Inc.
Indian Motorcycle’s Folds of Honor national charity ride benefiting families of fallen or disabled U.S. military service members and first responders is set to return.
Bucking the trend of waiting out the tariffs, Pacific Powersports, Inc., importer and distributor of Motoz Tires, Barkbusters Handguards, Zac Speed Hydration Pack, High Roller Tie Downs and Ventura Motorcycle Luggage is doubling up!
Shifting Gears
In more distributor doings, Chris Kasabula takes flight from FLY and HardDrive.
After 20+ years on the dealership side, including stints as General Sales Manager at landmarks like Eurosports and Hermy’s BMW and Triumph, Bobby Brown has gone corporate!
Chanler Hartwick is the new Membership Manager for the Motorcycle Industry Council, effective immediately.
After 17 years running dealerships for Scott Fischer Enterprises, launching Digital Lead Performance and co-founding LeadHelm a couple years ago, industry pro Aaron Barney is the new National Digital Director for RideNow Powersports and RumbleOn.
Time for the next big adventure for Dale Sargent! After decades of dedication as an independent sales rep, Sargent is officially riding off into the sunset on April 30, 2025!
INDIAN SUPPORTS FOLDS OF HONOR TO BENEFIT MILITARY/FIRST RESPONDERS Indian Motorcycle’s Folds of Honor national charity ride benefiting families of fallen or disabled U.S. military service members and first responders is set to return. On September 20, 2025, riders around the country can join a ride at their local Indian dealership. Riders can donate or register now at the Indian Motorcycle IMRG National Charity webpage. #indianmotorcycle https://dealernews.com/Home/post/indian-supports-folds-of-honor-to-benefit-military-first-responders/
OEM UPDATE: SLINGSHOT CELEBRATES A DECADE ON THE OPEN ROAD "I’m so proud to have played a role in bringing Slingshot to the open road and bringing our incredible rider community together over the past 10 years," says Joey Lindahl, Marketing Director, Polaris Slingshot at Polaris Inc. . "This is a fun look back on how #Slingshot came to be and why there’s still nothing else like it." https://dealernews.com/Home/post/oem-update-slingshot-celebrates-a-decade-on-the-open-road/
HEADS UP! SMK HITS USA “I’ll tell you a funny story,” confides Shilpa Arora, President of Bikerz US Inc. Bikerz is the exclusive distributor for India’s largest helmet brand — SMK. “The SMK Helmets name actually comes from the initials of the founders. So “K” is the last name, which stands for Khurana. “S” is my brother Sidarth’s first initial, and “M” is my dad Madhu’s first initial. So that's how the name SMK came around. There's always a lot of discussion and dialog in the house about why my name is not listed… I like to say the first initial is mine, but that's another story.” https://dealernews.com/Home/post/heads-up-smk-hits-usa/
#ShiftingGears After 20+ years on the dealership side, including stints as General Sales Manager at landmarks like Eurosports and Hermy’s BMW and Triumph, Bobby Brown has gone corporate! Most recently the National Sales Director for Motos America Inc., Brown moves from the dealership ranks to the OEM ranks. “I’m proud to announce that I’ve stepped into the role of Corporate Sales Manager for the BMW Performance Center for both the East and West Coast,” relates the industry veteran. https://dealernews.com/Home/post/shifting-gears-36/
In Case You Missed It
Embattled Austrian OEM KTM AG reported the production lines were rolling again on the first day of spring (March 20).
In addition to winning the Daytona 200 again, Ducati delivered more than one billion euros to the topline revenue, combined with a benchmark profitability.
Since its founding in 1914, EICMA has been the powersports world’s leading trade show and to this day, Italian companies continue to lead innovation and design in the powersports industry, notes new commissioner Giosafat Rigano
Seals Media Company is pleased to announce that its flagship brand MotoWorld Network is now returning as a new motorsports television network.
Aligning its house brands with its distribution efficiency, ProTaper raced into Q1 with a pair of big events.
