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AIMExpo 2025
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AIMExpo Unveil!
Even as the checkered flag was dropping on AIMExpo, the Turn 14 team was already racing ahead with its next major powersports event activation!
Moto Morini USA used its media roll-out of the 2025 new models at AIMExpo to announce their 2024 Dealer Of The Year.
Legendary lady and longtime dealer Lilly Farrow is among the nine Class of 2025 Sturgis Motorcycle Museum & Hall Of Fame inductees.
Shifting Gears
Just in time for AIMExpo, Piaggio Group Americas Booth #3097 has a new head.
An industry veteran joins iconic brand with the appointment of Chris Peterman as VP of Sales & Dealer Development for Moto Morini USA.
Promoting from within: Harley-Davidson has named Jonathan Root as President, Commercial; Root will also continue to serve as Chief Financial Officer at The Motor Company.
Moto Morini USA will be unveiling multiple new models and making plenty of personnel announcements at AIMExpo, including the news that former Dealernews cover dealer Don Baker has been appointed Southern Region Sales Manager for the iconic Italian brand.
A pair of Parts Unlimited people are ready to ring in the new year at the NVP in Louisville and Las Vegas.
#Dealer News Manchester Harley-Davidson is thrilled to announce the upcoming move to our brand-new, state-of-the-art dealership located in Hooksett, NH. Set to open in Spring 2025, this permanent home for Manchester Harley-Davidson spans 50,000 square feet and features 10 double technician bays, over $1 million in parts & accessories, and an extensive collection of genuine Harley-Davidson apparel and collectibles. https://dealernews.com/Home/post/dealer-news-new-digs-for-manchester-harley-davidson/
With a massive 40'x80' footprint set to showcase every model in its lineup, including the newly released UT6 as well as the much-anticipated Super Villain, Segway Powersports is set to go all-in for AIMExpo in Las Vegas on February 5. Demonstrating to dealers that just because a machine is designed for work doesn’t mean it has to be dull, Segway Powersports US commissioned Supercomp to create tricked out UT6 to highlight its innovative utility products… but that is just the beginning. https://dealernews.com/Home/post/segway-set-for-for-show/
OEM UPDATE: HONDA CONTRIBUTES $500,000 TO SOCAL FIRE VICTIMS American Honda Motor Company, Inc. AIMExpo Booth #7104 has been part of the Southern California community since opening its doors in 1959 and they are stepping up to support the devastated region. On behalf of the Honda family of companies in the U.S., Honda is donating $500,000 in needed disaster relief funds to the American Red Cross to support the tens of thousands of residents impacted by the California wildfires. This is just part of the outreach. https://dealernews.com/Home/post/oem-update-honda-contributes-500000-to-socal-fire-victims/
#FlashbackFriday Buon Compleanno! On Sunday venerated Italian brand MV Agusta Motor will commemorate 80 years of creating "Motorcycle Art." On January 19th, 1945, the MV myth was born in Cascina Costa. What started as a bold venture by Count Domenico Agusta evolved into a legacy of speed, precision and unparalleled craftsmanship. For 80 years, MV Agusta has been creating motorcycles that transcend time — masterpieces that are not just machines but symbols of innovation, beauty and Italian pride. Not to mention winning 75 world titles (riders and manufactures) in the past eight decades! https://dealernews.com/Home/post/flashbackfriday-4/
In Case You Missed It
From One Dealer To Another!
On Sunday, family, friends, fellow legends and heroes gathered at Malcolm Smith Motorsports to celebrate the life of the Motorcyclist Of The Century.
Another company we met with in Milan headed to AIMExpo is SMK.
Industry newcomer Tromox will show up in Las Vegas with the showstoppers they had at Milan.
