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AIMExpo 2025 marks the fourth consecutive year at the event and nearly five years since the brand’s debut in the United States.
Posting more than $16 million in contingency, American Honda has rolled out its updated “Red Rider Rewards” program for the 2025 season.
After some escrow SNAFUs, Performance Brokerage Services AIMExpo Booth #4066 has facilitated the transition of San Jose Harley-Davidson from Cliff Chester to Mike Genther and Jess Bettencourt co-owners of Oakland Harley-Davidson.
Piaggio has plans for AIMExpo: “2025 is a big year across Piaggio Group Piaggio Group brands, with many updated models recently announced and arriving within the first two quarters.
Shifting Gears
Just in time for AIMExpo, Piaggio Group Americas Booth #3097 has a new head.
An industry veteran joins iconic brand with the appointment of Chris Peterman as VP of Sales & Dealer Development for Moto Morini USA.
Promoting from within: Harley-Davidson has named Jonathan Root as President, Commercial; Root will also continue to serve as Chief Financial Officer at The Motor Company.
Moto Morini USA will be unveiling multiple new models and making plenty of personnel announcements at AIMExpo, including the news that former Dealernews cover dealer Don Baker has been appointed Southern Region Sales Manager for the iconic Italian brand.
A pair of Parts Unlimited people are ready to ring in the new year at the NVP in Louisville and Las Vegas.
#Dealer News Manchester Harley-Davidson is thrilled to announce the upcoming move to our brand-new, state-of-the-art dealership located in Hooksett, NH. Set to open in Spring 2025, this permanent home for Manchester Harley-Davidson spans 50,000 square feet and features 10 double technician bays, over $1 million in parts & accessories, and an extensive collection of genuine Harley-Davidson apparel and collectibles. https://dealernews.com/Home/post/dealer-news-new-digs-for-manchester-harley-davidson/
With a massive 40'x80' footprint set to showcase every model in its lineup, including the newly released UT6 as well as the much-anticipated Super Villain, Segway Powersports is set to go all-in for AIMExpo in Las Vegas on February 5. Demonstrating to dealers that just because a machine is designed for work doesn’t mean it has to be dull, Segway Powersports US commissioned Supercomp to create tricked out UT6 to highlight its innovative utility products… but that is just the beginning. https://dealernews.com/Home/post/segway-set-for-for-show/
Ready to go racing? Team Triumph is hiring! According to Motorcycle Industry Jobs Triumph Motorcycles is ramping up!
OEM UPDATE: HONDA CONTRIBUTES $500,000 TO SOCAL FIRE VICTIMS American Honda Motor Company, Inc. AIMExpo Booth #7104 has been part of the Southern California community since opening its doors in 1959 and they are stepping up to support the devastated region. On behalf of the Honda family of companies in the U.S., Honda is donating $500,000 in needed disaster relief funds to the American Red Cross to support the tens of thousands of residents impacted by the California wildfires. This is just part of the outreach. https://dealernews.com/Home/post/oem-update-honda-contributes-500000-to-socal-fire-victims/
#FlashbackFriday Buon Compleanno! On Sunday venerated Italian brand MV Agusta Motor will commemorate 80 years of creating "Motorcycle Art." On January 19th, 1945, the MV myth was born in Cascina Costa. What started as a bold venture by Count Domenico Agusta evolved into a legacy of speed, precision and unparalleled craftsmanship. For 80 years, MV Agusta has been creating motorcycles that transcend time — masterpieces that are not just machines but symbols of innovation, beauty and Italian pride. Not to mention winning 75 world titles (riders and manufactures) in the past eight decades! https://dealernews.com/Home/post/flashbackfriday-4/
In Case You Missed It
The infamous Prologue set the stage for the 47th Dakar Rally with defending champ Ricky Brabec coming in just 18 seconds behind Aussie Daniel Sanders and the “Kalahari Ferrari” Ross Branch to start Stage 1 tomorrow.
The Freelander 300FI has been hitting Denago Powersports growing network of dealerships across the nation and is ready to work in 2025!
Landmark dealership changes hands, but staff stays in place. Maddie’s Motor Sports, LLC, the largest powersports dealership group in New York State, has purchased certain assets of Ithaca Recreation Sports.
On January 2, 2025, PIERER Mobility AG announced it was “convening an Extraordinary General Assembly” with the specific intent to authorize additional financial instruments.
With all the speculation regarding KTM exiting MotoGP making global headlines, the news that Liberty Media’s proposed acquisition of MotoGP was moving forward.