GRIT
Celebrating The Life Of Malcolm Smith
JACKPOT!
AIMExpo Wins Big In Las Vegas
SHORT CIRCUIT
UBCO Goes Belly Up Down Under
News By Category
News
MISSION ACCOMPLISHED! Backed by the North American Warhorse dealership, the 2024 MotoAmerica Superbike Champion Josh Herrin made history at the 2025 Daytona 200.
Honda used Daytona Bike Week as the backdrop to launch the 2025 Gold Wing to flocks of snowbirds and long haul riders alike.
While the Gold Wing Pop-Up Museum was going down, Honda was already announcing all-new models were going up on the website and coming to dealer showrooms as soon as April.
As part of its “2025 Capital Markets Day” presentation on March 13, Polaris provided an overview of the powersports industry and presented the company’s long-term strategy to remain the global leader in powersports.
The last word on AIMExpo 2025: Thanks!
Shifting Gears
Industry veteran Suzie Kirby has joined the Seven MX team as National Sales Manager.
Mina Hami is the newest member of the Beta Motorcycles team.
Just prior to the Daytona 200, MotoAmerica announced former Piaggio CMO Shane Pacillo was the new VP of Media & Promotions for North America’s premier roadracing series.
Although the TrailHawk is fully automatic, Denago is “clinking it up a gear” with the addition of industry veteran Craig Clinkenbeard as the Regional Sales Manager calling on dealers is the Western U.S.
NEUMEISTER TAKES OVER KTM
#Dealer News Manchester Harley-Davidson is thrilled to announce the upcoming move to our brand-new, state-of-the-art dealership located in Hooksett, NH. Set to open in Spring 2025, this permanent home for Manchester Harley-Davidson spans 50,000 square feet and features 10 double technician bays, over $1 million in parts & accessories, and an extensive collection of genuine Harley-Davidson apparel and collectibles. https://dealernews.com/Home/post/dealer-news-new-digs-for-manchester-harley-davidson/
With a massive 40'x80' footprint set to showcase every model in its lineup, including the newly released UT6 as well as the much-anticipated Super Villain, Segway Powersports is set to go all-in for AIMExpo in Las Vegas on February 5. Demonstrating to dealers that just because a machine is designed for work doesn’t mean it has to be dull, Segway Powersports US commissioned Supercomp to create tricked out UT6 to highlight its innovative utility products… but that is just the beginning. https://dealernews.com/Home/post/segway-set-for-for-show/
OEM UPDATE: HONDA CONTRIBUTES $500,000 TO SOCAL FIRE VICTIMS American Honda Motor Company, Inc. AIMExpo Booth #7104 has been part of the Southern California community since opening its doors in 1959 and they are stepping up to support the devastated region. On behalf of the Honda family of companies in the U.S., Honda is donating $500,000 in needed disaster relief funds to the American Red Cross to support the tens of thousands of residents impacted by the California wildfires. This is just part of the outreach. https://dealernews.com/Home/post/oem-update-honda-contributes-500000-to-socal-fire-victims/
#FlashbackFriday Buon Compleanno! On Sunday venerated Italian brand MV Agusta Motor will commemorate 80 years of creating "Motorcycle Art." On January 19th, 1945, the MV myth was born in Cascina Costa. What started as a bold venture by Count Domenico Agusta evolved into a legacy of speed, precision and unparalleled craftsmanship. For 80 years, MV Agusta has been creating motorcycles that transcend time — masterpieces that are not just machines but symbols of innovation, beauty and Italian pride. Not to mention winning 75 world titles (riders and manufactures) in the past eight decades! https://dealernews.com/Home/post/flashbackfriday-4/
In Case You Missed It
AIMExpo Unveil!
Even as the checkered flag was dropping on AIMExpo, the Turn 14 team was already racing ahead with its next major powersports event activation!
Moto Morini USA used its media roll-out of the 2025 new models at AIMExpo to announce their 2024 Dealer Of The Year.
Legendary lady and longtime dealer Lilly Farrow is among the nine Class of 2025 Sturgis Motorcycle Museum & Hall Of Fame inductees.
