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CEO Mike Kennedy Says “Dealers First”
INDIAN WRECKING CREW
Races Into Daytona
INDIAN MAKES RESERVATIONS
New HQ Marks Next Chapter
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Tariffs, fuel prices, land closures, pick your pain point, here is your chance to discuss the issues directly with your elected officials.
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
After delivering 90,000+ eBike demo rides in 2025 and reaching 600,000 attendees in its first 4 years, Electrify Expo is expanding for 2026.
This week BRP closed out the books on the three- and twelve-month periods ended January 31, 2026
In a big deal brokered by George Chaconas and Courtney Bernhard, Bayside Harley-Davidson in Portsmouth, Virginia, transferred from Maurice Slaughter to Michael Veracka of MOD Enterprises.
Shifting Gears
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
Just in time for March Madness, Sedona Tire & Wheel has rolled out a new starting 5 ATV/UTV wheels. This dream team marks Sedona’s most significant wheel launch in more than six years and brings new innovation, expanded fitment options and bold styling to the off‑road market. Time for a full court press! “As a true partner to our dealer network, we are always asking how our brands can improve and deliver fresh products that attract new business,” says head coach Trey Turner, VP of Sales of Western Power Sports. “As a result of those efforts, we are pleased to share our new wheels and tires from Sedona. They bring improved performance with bold, fresh designs that customers are already taking advantage of.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-sedona-rolls-out-starting-5/
SOLD OUT! Following the opening of pre-orders for Segway’s Super Villain the first week of March, the brand’s entire initial inventory allocation had been fully claimed in just two weeks! Sold out before it even reached the market! “Seeing the response from dealers and customers — and having the first wave of inventory spoken for so quickly — validates the work our entire team has put into this program,” says JJ Pecsok, National Sales Director of Segway Powersports US. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/sold-out-2/
In Case You Missed It
The exodus from the Golden State continues as word comes from Japan that Yamaha Motor Co., Ltd. is leaving its Cypress campus after 50 years.
Southside & Hampton Roads Merge March 1
From RK Excel — It is with profound sadness that we announce the passing of industry icon Frank Tatsuo Miyake.
“The Daytona 200 has always been one of the most prestigious motorcycle races in the world, and with the increase in purse to $250,000 the importance of the race just took another step forward,” explains MotoAmerica President Wayne Rainey.
Confirming its position as a standalone company, Indian Motorcycle announced the signing of a seven-year lease for its new global headquarters at Golden Valley Building II in Golden Valley, Minnesota.
