Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon. After a 13-year stint with Polaris where he was most recently VP Global Sales & SIOP in charge of North America & International Sales, Market Development, Product Line Sales and SIOP for the Indian Motorcycle and Slingshot brands, Harmon is now putting his best foot forward with the footwear giant.
Tread lightly? Harmon will now have to walk a tightrope for Red Wing’s wholesale arm and consumer-direct footwear sales.
A lifelong football and fitness buff, Harmon is accustomed to tip-toeing around consumer direct business models. In fact, after “running” his own store for a decade, Harmon stepped up to Franchise Area Director for Fitness Together Holdings, Inc. He then transitioned from fitness to motorcycles as a district manager for Victory back in 2013 where he worked his way through the ranks to become VP, On-Road Sales & Market Development for Polaris.
