WHAT’S IN IT FOR YOU?
It is Up To You To Save Our Industry
THE BIG ASK:
Is It Time To Rethink Powersports World
A BLUEPRINT FOR SUCCESS
By Bob Althoff
News By Category
News
With the 85th Anniversary on hand, the annual Sturgis Rally was one for the record books.
The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Rally was its most successful to date, with record-breaking attendance, sales, and community support.
Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group.
MotoE Championship Paused, But Ducati To Persist With EV Development
Shifting Gears
“After four incredible years, it’s time for me to say goodbye to LiveWire,” says Lead Industrial Designer John McInnis.
When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!
Gryphon is thrilled to announce that Scott Lockhart has joined our sales team as the Eastern Canada Sales Manager.
Most recently Vice President of SW-MOTECH USA (and still Management Team Member for Women Riders Now), Sarah Schilke announces her latest industry gig.
Former Race Winning Brands V-Twin Technical Sales Manager David Zemla has packed his bags to join global motorcycle luggage leader SW-MOTECH.
#ShiftingGears When we ran the OEM Update on the "new" Sherco.US in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt! "Lane is likely the fastest rider among all of us at Sherco United States." concedes Sherco President James Jordan. "He finished 2nd in A-Open and 6th overall in the Arkansas Hare Scramble series in 2024. In 2025 he moved up to AA and is currently 4th in the overall standings." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-55/
#Dealer News Located in Ogden, Utah, Young Powersports Euro becomes the region's exclusive destination for Ducati, BMW Motorrad USA and Triumph Motorcycles. Following its Grand Opening in August and led by general manager Jeff Schoetz, the Riverdale Road location is open Monday through Saturday from 9 a.m. - 6 p.m. “Though we’ve only been here briefly, we’ve seen the tremendous impact that offering these machines has on Ogden," says Schoetz. "We look forward to showing others around us what we have to offer.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-young-powersports-euro-now-open-for-business/
#ShiftingGears Fore! Long-time Yamaha Motor USA exec (16+ years), one time director of motorcycle strategy for CFMOTO USA and most recently VP of Sales & Dealer Development for Moto Morini USA, industry veteran Chris Peterman has decided to hit the links! No, he hasn’t retired to play golf at Mar-a-Lago, Peterman is now CEO of Custom Drive | Village Discount Golf Car | Cartworks. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-56/
In Case You Missed It
When Bridgestone rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules.
Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.
Not the TV show — Bobcat added some star power to the nation’s park and recreation areas as part of its “Doing Work Worth Doing” program.
Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.
