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Discovering The Denago Difference At AIMExpo

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04/24/2025

Former Arctic Cat executive, Brad Darling, and an Investment Group acquire the Thief River Falls-based manufacturer of snowmobiles, ATVs and Side-by-Sides.

“We are thrilled to partner with AMA for the Hall of Fame Bike Show at the 2025 AMA Vintage Motorcycle Days,” claims Motorcycle Classics Editor Mark Mederski.

THE COMPREHENSIVE MOTORCYCLE PRICE GUIDE

NEW WEBSITE FOR PRESTON PETTY PRODUCTS

The tariffs have placed the powersports industry in turmoil… but is the sky really falling?

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Shifting Gears

04/24/2025

OEM update: “I’m happy to share that I’m starting a new position as Powersports Media Coordinator at American Honda Motor Company,” says Madison Ebberts.

In more distributor doings, Chris Kasabula takes flight from FLY and HardDrive.

04/16/2025

After 20+ years on the dealership side, including stints as General Sales Manager at landmarks like Eurosports and Hermy’s BMW and Triumph, Bobby Brown has gone corporate!

04/14/2025

Chanler Hartwick is the new Membership Manager for the Motorcycle Industry Council, effective immediately.

04/11/2025

After 17 years running dealerships for Scott Fischer Enterprises, launching Digital Lead Performance and co-founding LeadHelm a couple years ago, industry pro Aaron Barney is the new National Digital Director for RideNow Powersports and RumbleOn.

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VMD AMA HALL OF FAME BIKE SHOW SET FOR JULY 26 “We are thrilled to partner with American Motorcyclist Association for the Hall of Fame Bike Show at the 2025 AMA Vintage Motorcycle Days,” claims Motorcycle Classics Magazine Editor Mark Mederski. Motorcycle Classics will serve as the official title sponsor and Royal Enfield will be the presenting sponsor of the AMA Motorcycle Hall of Fame Bike Show. Set for Saturday, July 26, the Hall of Fame bike show is a welcome part of the Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution festivities. https://dealernews.com/Home/post/vmd-ama-hall-of-fame-bike-show-set-for-july-26/

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#FLASHBACKFRIDAY: LOUISVILLE NVP RECAP While we were slammed with both a digital and print issue for the AIMExpo and had to miss the trip to Louisville, our friends from LeMans Corporation say this year's Spring NVP was the best one yet… despite the snow storms disrupting travel for reps and dealers alike. Dealer attendance was up, the number of vendors was up and the overall mood was upbeat! The NVP Product Expo, hosted by Parts Unlimited and Drag Specialties, successfully concluded its 2025 event at the Kentucky International Convention Center (KICC) in Louisville, Kentucky, on January 25-26. https://dealernews.com/Home/post/flashbackfriday-louisville-nvp-recap/

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#GuessWhat’s for breakfast? #Dealernews #GuessWhere

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Destination Denago continues

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Renewal of Passion For Generations To Come Former Arctic Cat Off Road executive, Brad Darling, and an Investment Group acquire the Thief River Falls-based manufacturer of snowmobiles, ATVs and Side-by-Sides. Newly appointed CEO and President of Arctic Cat - Snowmobiles, Brad Darling is eager to start moving the brand forward, stating “The pursuit of the checkered flag is in Arctic Cat’s DNA. It’s what we were built on. Like anyone who has ever grabbed the throttle – it’s a relentless drive that pushes us forward and sparks our passion. Today is the start of a new chapter, one where #ArcticCat returns to the race, but with a powerful understanding: this race is never-ending, and our intent is to lead.” https://dealernews.com/Home/post/renewal-of-passion-for-generations-to-come/

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Rugged Radios distribution deal dialed in as Turn 14 tunes in. The distribution giant has added Rugged Radios to its line card, widening its selection of communications offerings across the automotive and powersports segments. “Rugged Radios is a game-changer in the off-road and Powersports industries, delivering reliable communication solutions that enhance safety, teamwork, and the overall riding experience,” said Brian Patrias, Director of Powersports at Turn 14 Distribution. https://dealernews.com/Home/post/turn-14-radio-head/

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PACIFIC POWERSPORTS DOUBLES UP! Bucking the trend of waiting out the tariffs, Pacific Powersports, Inc., importer and distributor of Motoz Tires, Barkbusters Handguards, Zac Speed Hydration Pack, High Roller Tie Downs and Ventura Motorcycle Luggage is doubling up! “From chaos comes orders, so I am pleased to announce the addition of a second distribution warehouse,” says #PacificPowersports founder Brian Cornelius. https://dealernews.com/Home/post/pacific-powersports-doubles-up/

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In Case You Missed It

03/26/2025

When MotoGP races through Turn 1 of the iconic Circuit Of The Americas this weekend, Turn 14 will be there in conjunction with Italian icon Dainese.

Turn 14 is coming in hot! The MotoGP “stop” at COTA is the perfect place to announce the late “braking” news that Brembo brakes has named the distribution pros as the first North American distributor to offer Brembo OE replacement brakes for the powersports segment.

D-Day Is June For The Battle Of Britain…

Shout out! Yamaha Financial Services recognizes Cycle Springs Powersports as its inaugural Dealer Spotlight.

Bobcat Company announces its 2025 Dealer Leadership Groups.

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