DEALERNEWS
Serving Dealers. Strengthening The Industry. Securing The Future.
SEMA EXHIBITOR SUMMIT
#SEMAPower Welcomes Powersports
INDIAN VS. HARLEY
Dealers Weigh In For Heavyweight Bout
News By Category
News
Welcome to Marne, Iowa. Population 110! In motorcycling’s version of Field of Dreams, Royal Enfield announced our friends from Baxter Cycle were the first flagship dealer for the brand in North America.
Speaking of Royal Enfield flashbacks, it seems like just yesterday our friend Bree Poland was explaining here crazy concept for Royal Enfield’s Build.Train.Race. Then COVID came and she doubled up on the BTR Flat Track program, for women, added Slide School to the mix and added BTR roadracing to the mix.
The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week.
As the presenting partner supporting FMF Racing, Wiseco and ProTaper at AMA Vintage Motorcycle Days July 24–26, 2026, Turn 14 will also be “personally” invested at Mid-Ohio Sports Car Course in Lexington, Ohio.
Meet Carson Young! Carson is the new General Manager of Rahal Ducati Indianapolis.
Shifting Gears
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.
DEMOS FROM 4 OEMs AT VMD The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week. Harley-Davidson, @Honda Motorcycles & ATVs, Royal Enfield and Suzuki will host demo rides at the 2026 Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution, July 24-26 at Mid-Ohio Sports Car Course in Lexington, Ohio. “Each year at AMA Vintage Motorcycle Days, we work to provide our attendees with an unforgettable experience,” says American Motorcyclist Association Business Development Manager Michael Kula. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/demos-from-4-oems-at-vmd/
BTR IS BACK! ROYAL ENFIELD RECAP It seems like just yesterday our friend Bree Poland was explaining her crazy concept for Royal Enfield’s Build.Train.Race. Then COVID came and she doubled up on the BTR Flat Track program, for women, added Slide School to the mix and added BTR roadracing to the mix. Now BTR has crowned its 2026 champion Emma Gottsch at a final round battle royale with Royal Enfield’s Madicela Rodriguez. Gottsch secured the overall championship, following an outstanding year of consistency and speed but Rodriguez closed the season in spectacular fashion, earning her second consecutive BTR Flat Track victory. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/btr-is-back-royal-enfield-recap/
TURN 14 SUPPORTS VINTAGE MOTORCYCLE DAYS As the presenting partner supporting FMF Racing, Wiseco Powersports and ProTaper at AMA Vintage Motorcycle Days July 24–26, 2026, Turn 14 Distribution will also be “personally” invested at Mid-Ohio Sports Car Course in Lexington, Ohio, showcasing a curated collection of staff-owned retro and vintage bikes spanning the 1940s through the early 1990s, offering attendees a look into the evolution of motorcycling. Subscribe To Dealernews To See The Full Story: https://dealernews.com/Home/post/turn-14-supports-vintage-motorcycle-days/
#FlashbackFriday Welcome to Marne, Iowa. Population 110! In motorcycling’s version of Field of Dreams, Royal Enfield announced our friends from Baxter Cycle were the first flagship dealer for the brand in North America: https://issuu.com/dealernews/docs/issue_7_july_2026/21 Now they have released a YouTube film about Baxter. “Whether you’re a lifelong Royal Enfield enthusiast or discovering the brand for the first time, this flagship destination celebrates more than motorcycles,” says Ross Clifford, head of Royal Enfield Americas. “It celebrates a legacy of pure motorcycling.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/flashback-friday-baxter-becomes-flagship-dealership/
In Case You Missed It
The road to Orlando starts now! Early bird registration for the 2027 AIMExpo dropped yesterday.
Happy belated birthday to industry advocate and Dealernews columnist Scot Harden. To celebrate turning 70 he is featured on the latest episode of the Driven To Ride podcast.
FXR Racing, a global leader in performance MX and snowmobile segments, has signed a strategic long-term distribution partnership with Helmet House.
Volara Motorsports Group, an Austin-based holding company, has picked up electric mobility pioneer Monday Motorbikes.
Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect.
