DEALERS CONNECT IN COLUMBUS
DealerConnect Up 300% In A Down Market
BRAINSTORM
Chatbots Are The Problem, Not The Solution
OEM UPDATE
KYMCO Premium Scooter
News By Category
News
Garage Composites To Lead Evolution Education at AIMExpo
Third time’s a charm! After making a big splash at AIMExpo with youth product three years ago, Denago Powersports is set to debut something bigger in Anaheim.
Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.
Motul has been a proud partner of the world’s most prestigious motorcycle championship, MotoGP for more than 15 years, so it makes sense they would renew the support of the series…
Shifting Gears
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.
Citing a need to restore confidence in the company, KYMCO USA, Inc. has brought in a couple familiar faces. Frank Yang stepped up as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Yang’s order of business was to bring back former KYMCO USA Vice President Joe Wofford — AKA “KYMCO Joe” — as the new Senior Vice President.
While Triumph was busy showing off more than 30 new models and updates to its motorcycle line-up at EICMA, they were busy bolstering the U.S. team.
#SHIFTINGGEARS AT PARTS UNLIMITED While the bombshell dropped that Sullivans Inc had sold to LeMans Corporation and the rockets' red glare announced JOE ROCKET MOTORCYCLE APPAREL was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree. As the newest sales rep for the Northeast Region, Brooks Laisi is calling on dealers in central Connecticut, Rhode Island and Massachusetts. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited-2/
PARTY TIME! Nothing like getting into the holiday spirit at a dealership, so Triumph Motorcycles is inviting riders to come to their dealers and join the fun on a nationwide day of good cheer with great motorcycles! The Triumph National Dealership Holiday Parties, hosted at participating dealerships across the United States and Canada, takes place on Saturday, December 13th, 2025. The plan is to give riders and Triumph enthusiasts the perfect excuse to visit their local Triumph dealership while they’re wrapping up their shopping. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/party-time/
MOTUL TO BACK MOTOGP THROUGH 2030 Motul (Booth #1508 at AIMExpo) has been a proud partner of the world’s most prestigious motorcycle championship, MotoGP for more than 15 years, so it makes sense they would renew the support of the series... This long-term collaboration aims to reinforce Motul’s global brand awareness and further strengthen its leading position in powersport. In addition to the series, Motul has also locked down title sponsorship of the Motul Japan Grand Prix and the Motul Valencia Grand Prix. To further demonstrate its unwavering commitment to motorsport, Motul announces the renewal of its partnership with the FIM Superbike World Championship for the next five years, reinforcing its global engagement with fans, teams, media and markets through key activations across the championship calendar. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/motul-to-back-motogp-through-2030/
ROCKET REUNITES In the aftermath of the bombshell that Sullivans Inc had been sold, rockets went up! Joe Rocket Canada Inc. (JRC Inc.) announces acquisition of the US-based JOE ROCKET MOTORCYCLE APPAREL brand from Sullivans Inc., reuniting the full Joe Rocket brand for the first time in 20 years. The transaction consolidates all trademarks, product development, and global brand rights back under the control of the original team that built Joe Rocket into one of North America’s most successful motorcycle apparel brands. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/rocket-reunites/
#ShiftingGears Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia. Queen comes to Parts Unlimited with several years of experience both on the dealer level as well as the aftermarket distribution sales level. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-parts-unlimited/
In Case You Missed It
Milan returns as the world capital of two wheels as the 82nd edition of EICMA — Esposizione Internazionale Ciclo Motociclo e Accessori,— goes off this week!
Top Ducati dealer — and former Dealernews cover story — Nate Stickney is branching out.
Fresh from its recent successes in the Motocross World Championship with Romain Febvre, Just1 Racing, will showcase its full range of helmets from its 2026 catalog at EICMA.
Piaggio Group Americas added industry veteran Shahin Alvandi to the team just in time for EICMA. Alvandi stepped in as the new West Coast Regional Sales Manager.
Becoming a Bobcat dealer is not that tricky and it can be a real treat.
