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News

08/15/2025

Harley Is Going On Global Road Trip

When Bridgestone rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules.

Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.

Not the TV show — Bobcat added some star power to the nation’s park and recreation areas as part of its “Doing Work Worth Doing” program.

Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.

08/15/2025
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Shifting Gears

08/15/2025

Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.

National Powersport Auctions picks up a trio of talented Territory Sales Managers and makes key updates to its sales team across multiple regions.

08/08/2025

Harley-Davidson, Inc. has announced that its Board of Directors appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025.

James Jordan is now the owner and president of Sherco US.

Industry veteran Kevin “KJ” Johnston embarks on a new adventure within the Piaggio Group Americas operation, shifting from Northeast Regional Sales Manager to Director of Dealer Development.

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Videos

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PACK YOUR BAGGERS! MotoGP officially unveiled the Harley-Davidson Bagger World Cup, along with its full 2026 race calendar, marking the launch of the first global racing series dedicated to high-performance Harley-Davidson bagger motorcycles. Announced at a press conference at Austria’s iconic Red Bull Ring, the six-round series will debut next year, bringing American V-Twin power to legendary circuits across the U.S. and Europe. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/pack-your-baggers/

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Dealer News: A store opening rather than dealership closing makes headlines!

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The National Powersports Dealer Association (NPDA) is seeking an experienced, visionary and entrepreneurial leader to serve as our next Executive Director. In less than four years, NPDA has grown from a loose concept to a cohesive force with the shared vision to advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing powersports customer base. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/now-hiring-national-powersports-dealer-association-on-the-gas/

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MAKING A CASE FOR DEALERS TO CONNECT Dealer registration is now open for the National Powersports Dealer Association’s annual networking and educational event #DealerConnect. A meeting for Dealers, by Dealers, the annual session is set for September 21–23, 2025 at the Hilton Columbus Downtown. “This isn’t a trade show,” insists Tigra Tsujikawa, NPDA Membership Marketing Director. “It’s not about walking aisles and collecting brochures. It’s about making sure our side of the industry is represented, heard and taken seriously,” says the industry veteran. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/making-a-case-for-dealers-to-connect/

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Eric Anderson's Confessions of a Customer columns have been running as long as Robin Hartfiel has been editor of Dealernews See more at Cycles Worldwide recent #OneGang podcasts with Eric, Robin and Scot Harden

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Suzuki is hiring for scores of positions, including this one in the Brea HQ according to Motorcycle Industry Jobs:

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In Case You Missed It

07/16/2025

In a case of irreconcilable differences, MOM’s and Polaris have parted ways.

In keeping with Mr. Honda’s original mission to be a good corporate citizen and neighbor when American Honda launched in 1959, the Red Riders have stepped up again in response to the catastrophic flooding in Texas.

EV upstart Taiga Motors Inc. has announced a major update to its mobile app, introducing custom drive modes and multi-user access for its electric snowmobiles and Orca PWC.

07/16/2025

Also, Inc. is the name for Rivian’s eBike effort… and apparently that name is worth something.

Time to dump the clutch… unless you have a Rekluse set-up.

07/16/2025
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