TARIFF TALK
The Industry Sounds Off
SHANGHAIED!
Dealers Discover The Denago Difference
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News
Although Denago PowerSports has been in the U.S. market since July 2023, the brand was largely under the radar…. Until AIMExpo 2025.
“As we become a formidable powersports manufacturer, it’s essential to ensure our products benefit from the newest technology,” explains David Garibyan, Denago’s General Manager.
After years of dealers questioning why KTM was entering the super car wars, KTM AG is officially exiting the X-Bow effort.
As expected the original V-Twin go-fast guys from Viola, Wisconsin, are accelerating when others are grabbing the brakes.
There are early adopters and then there is Greg Mackey, Denago Dealer #1
Shifting Gears
As expected the original V-Twin go-fast guys from Viola, Wisconsin, are accelerating when others are grabbing the brakes.
The V-Twin industry leaders at S&S Cycle continue to make major moves on the personnel front as they rumble right past the tariff issues facing many powersports companies.
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.
Dealer News: As Lucky Peach Harley-Davidson continues to shift gears from its Thunder Tower West roots, the new management team is making its mark.
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.
TURN 14 TURNS TO LIGHTSPEED DMS As a leader in the distribution of performance parts, gear and accessories, Turn 14 Distribution seeks to help dealers apex the turns and keep them on track. To that end, the distribution giant has teamed with Lightspeed DMS, streamlining order processing and providing live pricing updates. This latest integration enables users to place orders directly with Turn 14 Distribution within the Lightspeed DMS, eliminating the need for CSV file downloads and manual data entry. https://dealernews.com/Home/post/turn-14-turns-to-lightspeed-dms/
ARCTIC CAT IS READY TO RACE… The cat is out of the bag! Not only is Arctic Cat Off Road back on track they are getting back on track with a full racing program once again. “We understand the excitement and the passion that exists for Arctic Cat - Snowmobiles and thank you for your patience,” notes the post-Textron team. “Arctic Cat has been known for speed since 1962. Since the new ownership of Arctic Cat was announced last week, we have been moving faster than ever before.” https://dealernews.com/Home/post/arctic-cat-is-ready-to-race-when-the-snow-flies/
In Case You Missed It
Dealers save the date! NVP is ready to return to Milwaukee as LeMans plays host to the North American NVP Product Expo, set for September 6-7, 2025 at the Baird Center in Milwaukee, Wisconsin.
Created in the early 1980s, Motorcycle Awareness Month is a monthlong reminder of the necessary steps needed to ensure safe roadways for all users — including motorcycles, cars and trucks.
It is time to #SeeMotorcycles “As part of our plans for Motorcycle Safety Awareness Month, the Motorcycle Industry Council and Motorcycle Safety Foundation will again be using the hashtag #SeeMotorcycles to spread our safety messages,” explains Andria Yu, Director, Media Relations.
Well known for providing replacement parts, All Balls Racing is rolling a bold new logo and expanded marketing initiative while still rocking the iconic mohawk!
After 40 incredible years as Southern Tier Harley-Davidson, it is time for the next chapter of riding history to be made.
