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Following up on a phenomenal 2025 that saw Triumph deliver more than 141,000 motorcycles worldwide, plans call for Triumph to launch 33 new and updated model year 2026 motorcycles (MY26).
With impressive growth in dealer attendance, 30+ presenters and even two 20 Clubs on hand, the National Powersports Dealer Association was a big deal as dealers converged on Columbus, Ohio, September 21–23.
Building on the success of its MX and EX platforms, the VARG SM brings Stark’s DNA to the street.
Want to get something done? Give it to the busiest person in the room! With that in mind, the Outdoor Recreation Roundtable has elected MIC President and CEO Christy LaCurelle as Vice Chair of its Board of Directors, reinforcing the powersports industry’s role in shaping the future of outdoor recreation.
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.
Shifting Gears
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.
As part of the go-forward plan, Carolwood has tabbed Mike Kennedy to serve as CEO of the new independent Indian Motorcycle organization once the deal closes.
Sometimes you have to shift into a higher gear to accelerate… But what does it take to get to Lightspeed? That is where Taylor Allis comes in as Lightspeed DMS’ new Chief Product Officer—a key addition as Lightspeed continues to grow and invest in building the strongest leadership team in the industry.
Back in the saddle: BAKER Drivetrain has engaged V-Twin industry veteran James Simonelli to drive innovation at the industry leader in American-made motorcycle drivetrains.
“My job is helping dealerships win with co-op and marketing that moves units,” says Carl Peshoff the new Director of Powersports at Corkboard Concepts. Peshoff came to DealerConnect to spread the word that he had officially joined Corkboard Concepts.
That's a wrap for the Rallye du Maroc and the 2025 season. Time to ride off into the sunset. "Rally’s finished, I’m happy to be healthy and happy to be at the finish line, this is the main goal," said Ricky Brabec. "It’s been two years since I’ve finished this race and it feels good. We’re going to go home healthy and start preparing for the Dakar Rally. We got third in the general, so it was a good rally, everyone wants to win of course, but the competition is really, really strong right now. Overall, the team did great, was a long week, a long time away from home, but now it’s time to focus on the Dakar."
Despite a DNF by former winner Skyler Howes, the Monster Energy HRC - Honda Racing Corporation team finished the Rallye du Maroc with two bikes on the box! Ricky Brabec won the Prologue but had to play catch up to teammate Tosha Schareina on all five Stages. Schareina's commanding win of 3 straight stages was not only enough to put him on top on the day, but pushed him to runner up in the 2025 World Rally-Raid Championship standings, just nine points ahead of Brabec. His consistent season included second-place finishes at the Dakar Rally and Rally-Raid Portugal, and third at the Abu Dhabi Desert Challenge.
The 2025 Rallye du Maroc came right down to the wire on the final Stage. After winning the Prologue Ricky Brabec stayed within striking distance the entire Rally. The #topamerican started the final stage 5’14” behind last years's winner Daniel Sanders in second place, aware that only an outstanding ride would give him a chance to challenge the leaders. Delivering a determined ride, Brabec closed the gap to finish just 1’53” from the top spot on Stage 5, which was good enough third place both in the Rallye du Maroc and the 2025 World Rally-Raid Championship. The result marked Brabec’s third podium finish of the season, following strong performances in Abu Dhabi and the South African Safari Rally. However it was his Monster Energy HRC - Honda Racing Corporation teammate Tosha Schareina that he had to toast at the finish line. Schareina’s win in Morocco secured him the runner-up position in the 2025 World Rally-Raid Championship standings, just nine points ahead of Brabec. His consistent season included second-place finishes at the Dakar Rally and Rally-Raid Portugal, and third at the Abu Dhabi Desert Challenge.
#SHIFTINGGEARS AT MIC Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier. “For a longtime powersports enthusiast, this is an incredible opportunity to support the manufacturers, distributors, aftermarket and dealers that form the backbone of our industry. In this role, I'll be focused on supporting our members and helping to strengthen the powersports community—a mission I'm truly passionate about.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-mic/
ORR ADDS MIC CEO Want to get something done? Give it to the busiest person in the room! With that in mind, the Outdoor Recreation Roundtable has elected Motorcycle Industry Council President and CEO Christy LaCurelle as Vice Chair of its Board of Directors, reinforcing the powersports industry’s role in shaping the future of outdoor recreation. For the record, LaCurelle already leads the Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association, and Specialty Vehicle Institute of America. These associations represent the $51 billion powersports industry through advocacy work, research, education and safety programs, and public outreach. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/orr-adds-mic-ceo/
While Top American Ricky Brabec stays within striking distance, his Monster Energy / HRC - Honda Racing Corporation teammate Tosha Schareina swept three stages in a row. Tosha takes control of the overall standings after a dramatic stage four at the Rallye du Maroc... But he hasn't had it on cruise control. "I learnt that you don’t have to believe the briefings because when they say that it’s completely straight and the navigation is easier, it is the opposite. It was so tricky the navigation, so difficult. We had a problem with the tablet from the 40 km mark to the refueling stop, but we could get it replaced and then luckily get the time back. I’m happy for the win, we are in the lead overall, but I’m sad for Nacho (Cornejo) as he was the man of the stage, he did a really good job and congratulations to him. We will have to open the stage again tomorrow and with 216 km left I need to focus on that and win."
In Case You Missed It
We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.
Super Powers Mobility is bringing out high performance electric UTV and S4 attendees will be the first in the world to experience SPM’s electrifying UTV.
In the pearling industry, black pearls stand out as rare and prized for their luster and unique overtones… the same holds true for the DMS business. Blackpurl 2, a cloud-native dealership management platform engineered to drive growth for dealers has emerged from the sea of similar services.
While FIM and Dorna were pulling the plug on MotoE racing, Stark was getting plugged into the World Supercross Championship.
