Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Bikes To 86th Sturgis Motorcycle Rally
Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally! Sturgis Harley-Davidson and Black Hills Harley-Davidson will have monumental selections of new and used Harley-Davidsons in the Black Hills for the Rally taking place August 7–16, 2026.
“Preparing for the Sturgis Rally is a year-round effort that starts with understanding what riders want most from their rally experience,” says Sonic President Jeff Dyke. “This year, we have expanded our inventory, introduced new ways for riders to secure motorcycles before arriving, and developed exclusive products that can only be found through our dealerships. We are ready to welcome riders from across the country and deliver an experience that matches the scale and energy of Sturgis.”
The expanded lineup represents the single largest Harley-Davidson inventory ever brought to one location in the country. According to Dyke, it gives Rally goers an unrivaled opportunity to access highly sought-after trikes alongside a massive selection of new and pre-owned motorcycles in every color, configuration and style, during one of the world’s most iconic motorcycle events.
To jump start sales, Sonic launched the “Rally Ready” pre-sale program, enabling riders to shop before the Sturgis Rally, secure their preferred motorcycle and schedule pickup upon arrival in Sturgis. Sort of like the “arrive and drive” sales of luxury European automobiles, this program is designed for rally-goers traveling from across the country who want to spend less time searching for the right bike and more time riding the Black Hills.
Check it out at www.SturgisHD.com
