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DEALER NEWS: 

09/11/2026
“It is with heavy hearts that we announce 7 Hills Harley-Davidson is permanently closing,” says the Loomis Family.

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DEALER NEWS: 

09/09/2026
Last month, Columbia Powersports Center celebrated 50 years in business, highlighted by the presentation of a 50-year plaque from Kawasaki Motors Corp. District Sales Manager Ryan Smith presented the meaningful recognition of this milestone.

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DEALER NEWS: 

09/03/2026
Bimota was bought by Kawasaki in 2020, and this began a new phase in the brand’s history.

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DEALER NEWS: END OF THE ROAD FOR ROUTE 12

09/01/2026
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.

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MIC + MIJ

08/14/2026
Better together: The Motorcycle Industry Council has acquired MotorcycleIndustryJobs.com, bringing the long-standing powersports employment platform under the MIC umbrella and creating new opportunities to strengthen the industry’s workforce.

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DEALER NEWS: ROLL OUT THE BARREL!

08/14/2026
As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers.

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DEALER NEWS: THE LIGHTS GO OUT AT NEW HAVEN POWERSPORTS

08/11/2026
Dealer news from New Haven Powersports: “After 54 incredible years of business, the time has come for our family to hang up our helmets and retire our dealership,” says GM Chris Green.

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PLAY BALL!

08/07/2026
Led by industry veterans Shane Talbert, Andre Lecompte and Gerald Lindenmuth, Republic Powersports has acquired Kent Powersports from former Major League Baseball All-Star and Hall of Fame player Jeff Kent and Operating Partner Matt Goulais.

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DEALER NEWS: STURGIS HARLEY SEEKS TO BREAK SALES RECORD

07/21/2026
Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!

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SHIFTING GEARS IN AMERICA’S FINEST CITY

07/21/2026
“I am incredibly excited to share that I’ll be joining Sonic Powersports as the new General Manager of San Diego Harley-Davidson, beginning July 7th,” says Anthony Williams.

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