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Harley-Davidson News

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DEMOS FROM 4 OEMs AT VMD

07/17/2026
The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week.

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OEM UPDATE: DEADWOOD DEBUT

07/15/2026
Just in time for Sturgis, Harley-Davidson rolls out its stripped down, sub-$18,000 softail, dubbed Deadwood.

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IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

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SUPER GLIDE IS BACK!

06/12/2026
Need a blast from the past on this Flash Back Friday? H-D’s Super Glide launch video is live on h-d.com and YouTube.

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BACK TO THE BRICKS AS HARLEY ENGINE PRODUCTION RETURNS TO U.S.

06/10/2026
Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company’s “Back to the Bricks” strategy.

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DEALER NEWS: BULL RUN BECOMES PATRIOT HARLEY-DAVIDSON

06/10/2026
In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner.

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RIDE: HARLEY-DAVIDSON BACK IN THE SADDLE AGAIN?

04/09/2026
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

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TOP 100 DEALER SELLS BAYSIDE STORE

03/27/2026
In a big deal brokered by George Chaconas and Courtney Bernhard, Bayside Harley-Davidson in Portsmouth, Virginia, transferred from Maurice Slaughter to Michael Veracka of MOD Enterprises.

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CONSOLIDATION CONTINUES

03/19/2026
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.

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GLACIAL LAKES HARLEY-DAVIDSON “CONSOLIDATED”

03/13/2026
“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.”

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