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Harley-Davidson News

CATEGORIES

HARLEY PACKS ITS BAGS AND MOVES AWAY FROM MOTOAMERICA

10/02/2026
As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform.

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MOTOAMERICA RESPONDS

10/02/2026
Following Harley-Davidson’s announcement that it will conclude its factory racing participation and official team support in the Mission King Of The Baggers Championship after the 2026 season, MotoAmerica issued the following statement:

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PRICED TO MOVE?

09/25/2026
At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999

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HARLEY HEADED TO SEMA!

09/11/2026
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.

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DEALER NEWS: 

09/11/2026
“It is with heavy hearts that we announce 7 Hills Harley-Davidson is permanently closing,” says the Loomis Family.

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DEALER NEWS: END OF THE ROAD FOR ROUTE 12

09/01/2026
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.

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Shifting Gears At Herohub

08/21/2026
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.

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DEALER NEWS: ROLL OUT THE BARREL!

08/14/2026
As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers.

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HARLEY IS HEADED TO THE STURGIS RALLY IN A BIG WAY!

07/29/2026
Harley-Davidson is heading to Sturgis with something to prove.

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DEALER NEWS: STURGIS HARLEY SEEKS TO BREAK SALES RECORD

07/21/2026
Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!

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