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07/03/2026
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.

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04/24/2025
Former Arctic Cat executive, Brad Darling, and an Investment Group acquire the Thief River Falls-based manufacturer of snowmobiles, ATVs and Side-by-Sides.

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10/18/2024
While BRP is looking to exit the marine market, troubled Canadian EV PWC and snowmobile manufacturer Taiga has been thrown a lifeline from eBoat group.

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09/11/2024
Hot on the heels of Club BRP in California came the annual Hay Days heroics.

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