Honda – Dealernews

DEALER NEWS: LANCASTER HONDA JOINS JONES FAMILY

10/21/2026

Categories: Offroad, Side By Side, Street
Tags: CFMOTO, Honda, Jones Powersports, Kayo, KTM, Lancaster Honda, Yamaha

Lancaster Honda officially joins the Jones Powersports family of dealerships on October 23 & 24, 2026.

OEM UPDATE: HONDA BRINGS BACK SPORT ATVs

10/14/2026

Categories: ATV
Tags: American Honda. Honda TRX250X, ATV, Honda TRX90X

“Whether a rider is climbing aboard an ATV for the first time or has been riding for years, we want the experience to be fun, rewarding and welcoming,” said Colin Miller, Manager of Experiential Marketing at American Honda in announcing the sport ATVs for 2027.

TOOL TIME AT SEMA

10/09/2026

Tags: ATV, BRP, Honda, Kawasaki, Motorcycle, ONE Moto, SEMA, TOPDON USA, UTV, Yamaha

Right to repair? TOPDON USA (Booth #37183) is bringing its professional diagnostic technology to powersports with the introduction of their new ONE Moto at The SEMA Show.

BRABEC BATTLES, BUT CHUCKY CHARGES TO LEAD

10/01/2026

Categories: Offroad
Tags: Dakar Rally, Daniel Sanders, Honda HRC, Rallye Du Maroc, Ricky Brabec

After winning the Prologue and taking the first Stage of the Rallye du Maroc, 2X Dakar champ Ricky Brabec faced the unenviable task of opening the road on what was described as “one of the toughest stages in the history of the Rallye du Maroc”.

PRESTON CAMPBELL PUSHES TO P3 IN MOROCCO

10/01/2026

Categories: Offroad
Tags: Bruno Crivilin, HRC Honda, Preston Campbell, Rallye Du Maroc

The Rally 2 Class dogfight as Preston Campbell has pushed his way onto the podium heading into Stage 3. He started Stage 2 just behind rookie teammate Bruno Crivilin and immediately showed impressive pace.

BRABEC SITTING ON LEAD AT RALLYE DU MAROC

09/30/2026

Tags: Dakar Rally, Daniel Sanders, Monster Energy Honda HRC, Ricky Brabec

After a blazing Prologue performance Ricky Brabec stretched his lead on Stage 1 on Tuesday, edging his Dakar Rally rival Daniel Sanders by 00:23 seconds.

CAMPBELL IN CONTENTION

09/30/2026

Categories: Offroad
Tags: Monster Energy Honda HRC, Preston Campbell, Rallye Du Maroc, Ricky Brabec

Ricky Brabec wasn’t the only American flying at the Rallye Du Maroc. Preston Campbell was the first of the Monster Energy Honda HRC Rally 2 riders onto Stage 1 and also enjoyed the fast-paced route, particularly his first encounter with the Moroccan dunes.

DR. RAY RETIRES

08/21/2026

Categories: Street
Tags: Dr. Ray Ochs, Motorcycle Safety Foundation, MSF, RiderCoaches

Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset.