SUBSCRIBE TO DEALERNEWS
Search
Facebook-f X-twitter Instagram Youtube

Yamaha News

CATEGORIES

DEALER NEWS: LANCASTER HONDA JOINS JONES FAMILY 

10/21/2026
Lancaster Honda officially joins the Jones Powersports family of dealerships on October 23 & 24, 2026.

Read More >

TOOL TIME AT SEMA

10/09/2026
Right to repair? TOPDON USA (Booth #37183) is bringing its professional diagnostic technology to powersports with the introduction of their new ONE Moto at The SEMA Show.

Read More >

YAMAHA + JOHN DEERE JOINT VENTURE

10/07/2026
“We are excited about this relationship and the opportunities it creates for Yamaha, John Deere, our dealers, and most importantly, our customers,” said Yamaha Motorsports President Dean Burnett in announcing the joint venture on October 8, 2026.

Read More >

THE HAPPIEST PLACE ON EARTH?

10/07/2026
While news of Yamaha’s collab with John Deere was breaking, multiple published reports called out that Yamaha’s former Cypress, California, campus had been sold to the Walt Disney Corporation for $115 million.

Read More >

SHIFTING GEARS AT MIC

09/01/2026
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.

Read More >

IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

Read More >

DEALER NEWS: OAKIES FROM MUSKOGEE EXPAND

07/08/2026
“A few years ago, we had the opportunity to purchase Muskogee Powersports,” recollects Ron Shumard. “What started as an exciting new chapter has grown into something truly special, thanks to our incredible customers, dedicated employees and the support of our communities.”

Read More >

DEALER NEWS: RIDENOW GOES BIG IN TALLAHASSEE

06/12/2026
Billing it as “The Panhandle’s Premier Powersports Destination”, RideNow rolled out its new flagship facility for Florida: RideNow Tallahassee.

Read More >

MAY IS TAKE A KID DIRT BIKING MONTH!

05/06/2026
“The future of motorcycling hinges on raising America’s youth on two wheels,” says AMA Director of Marketing & Communications Joy Burgess.

Read More >

YAMAHA GRANTS $1 MILLION, SETS $10 MILLION FUNDING GOAL

03/25/2026
With Q4 grants of $250,000 Yamaha Outdoor Access Initiative brought OAI’s total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary.

Read More >

Subscribe to Dealernews

From outside of the United States? List your zip code after your state inside the ‘State’ box instead of the Zip Code box.

By submitting this form, you are consenting to receive marketing emails from: Dealernews. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact