Search

YAMAHA + JOHN DEERE JOINT VENTURE

Within minutes of the announcement, multiple dealers had posted their interpretation of future collaboration. 

“We are excited about this relationship and the opportunities it creates for Yamaha, John Deere, our dealers, and most importantly, our customers,” said Yamaha Motorsports President Dean Burnett in announcing the joint venture on October 8, 2026. “Together, two trusted global brands can accelerate innovation and bring greater value to the market.” The plan is for the companies to collaborate on the development of certain future Side-by-Side (SxS) vehicles.

Yamaha’s powertrain and vehicle design expertise will be paired with John Deere’s vehicle development, U.S. manufacturing capabilities and customer insights to create innovative, highly capable SxS vehicles that meet evolving customer needs. However, Yamaha Motor and John Deere will retain their respective brands, dealer and sales channels, and customer relationships. 

“John Deere and Yamaha share a commitment to quality, innovation, and strong dealer networks,” concluded Jon Chase, Vice President, John Deere Turf and Compact Utility Business Unit. “This collaboration will enable us to develop differentiated products that excite customers and create meaningful value.”

Details about future products will be announced at the appropriate time.

Subscribe to Dealernews

From outside of the United States? List your zip code after your state inside the ‘State’ box instead of the Zip Code box.

By submitting this form, you are consenting to receive marketing emails from: Dealernews. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact