SUBSCRIBE TO DEALERNEWS
Search
Facebook-f X-twitter Instagram Youtube

Yamaha News

CATEGORIES

SHIFTING GEARS FOR YAMAHA INDUSTRY ICON

07/15/2026
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.

Read More >

IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

Read More >

SMOKIN’

07/08/2026
Too late for 2-Stroke Tuesday, but just in time for the ongoing 2-Stroke Revolution taking place in the U.S. marketplace this summer, the 2027 Fantic XE300 smokers are here in the U.S. commencing with Dealer deliveries this month.

Read More >

DEALER NEWS: OAKIES FROM MUSKOGEE EXPAND

07/08/2026
“A few years ago, we had the opportunity to purchase Muskogee Powersports,” recollects Ron Shumard. “What started as an exciting new chapter has grown into something truly special, thanks to our incredible customers, dedicated employees and the support of our communities.”

Read More >

DEALER NEWS: RIDENOW GOES BIG IN TALLAHASSEE

06/12/2026
Billing it as “The Panhandle’s Premier Powersports Destination”, RideNow rolled out its new flagship facility for Florida: RideNow Tallahassee.

Read More >

CLASS ACT! 

05/14/2026
Kudos to the Blu Cru for recognizing Ken Roczen’s amazing achievement with a creative win ad in Cycle News.

Read More >

DEALER NEWS: YAMAHA SPOTLIGHT SHINES ON ROCKY MOUNTAIN CYCLE PLAZA

05/13/2026
As part of its continuing Dealer Spotlight series, Yamaha Motor Finance Corporation is highlighting the achievements of Rocky Mountain Cycle Plaza (RMCP) in Colorado Springs, Colorado.

Read More >

MAY IS TAKE A KID DIRT BIKING MONTH!

05/06/2026
“The future of motorcycling hinges on raising America’s youth on two wheels,” says AMA Director of Marketing & Communications Joy Burgess.

Read More >

YAMAHA GRANTS $1 MILLION, SETS $10 MILLION FUNDING GOAL

03/25/2026
With Q4 grants of $250,000 Yamaha Outdoor Access Initiative brought OAI’s total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary.

Read More >

YAMAHA LEAVES CALIFORNIA… AGAIN

02/27/2026
The exodus from the Golden State continues as word comes from Japan that Yamaha Motor Co., Ltd. is leaving its Cypress campus after 50 years.

Read More >

Subscribe to Dealernews

From outside of the United States? List your zip code after your state inside the ‘State’ box instead of the Zip Code box.

By submitting this form, you are consenting to receive marketing emails from: Dealernews. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact