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ABOUT LAST NIGHT…

09/11/2026

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DEALER NEWS: 

09/09/2026
Last month, Columbia Powersports Center celebrated 50 years in business, highlighted by the presentation of a 50-year plaque from Kawasaki Motors Corp. District Sales Manager Ryan Smith presented the meaningful recognition of this milestone.

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A RISING TIDE FLOATS ALL BOATS

09/02/2026
Yamaha Motor Finance Corporation (YMFC-US) continues their Dealer Spotlight series with an uplifting success story from VForce Marine in Orlando, Florida.

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SHIFTING GEARS AT MIC

09/01/2026
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.

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YAMAHA OUTDOOR ACCESS CONTINUES

08/25/2026
Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).

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SAVE THE DATE

08/25/2026
The AMA Motorcycle Hall of Fame Induction Ceremony presented by Yamaha Motor Company is billed as the ultimate celebration of the motorcycling community.

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YAMAHA POSTS PROFITS, CUTS U.S. UTV PRODUCTION:

08/05/2026

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SHIFTING GEARS FOR YAMAHA INDUSTRY ICON

07/15/2026
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.

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IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

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SMOKIN’

07/08/2026
Too late for 2-Stroke Tuesday, but just in time for the ongoing 2-Stroke Revolution taking place in the U.S. marketplace this summer, the 2027 Fantic XE300 smokers are here in the U.S. commencing with Dealer deliveries this month.

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