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GODSPEED KYMCO JOE

10/30/2026
It is with heavy hearts that we must announce the unexpected passing of our beloved Joe Wofford on Wednesday October 28, 2026. Many knew him as “KYMCO Joe”. His family, our KYMCO team and all those who knew him are devastated right now. Our condolences and sadness are with everyone.

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KYMCO DEALER SUPPORT ON THE #RODE2SEMA

10/23/2026
Leading up to the SEMA Show, KYMCO USA (Booth #55245) rolls out its “Year-End Choice Sales Event.”

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OEM UPDATE: HONDA BRINGS BACK SPORT ATVs

10/14/2026
“Whether a rider is climbing aboard an ATV for the first time or has been riding for years, we want the experience to be fun, rewarding and welcoming,” said Colin Miller, Manager of Experiential Marketing at American Honda in announcing the sport ATVs for 2027.

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RIDE REPORT

09/25/2026
According to the latest research from the Motorcycle Industry Council, the U.S. powersports retail marketplace represents $48.2 billion in economic value, supporting 112,221 dealership jobs and $5.6 billion in payroll across 10,632 powersports retailers nationwide.

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RABACONDA ROLLS OUT UTV APPLICATION AT SAND SPORTS SUPER SHOW

09/16/2026
Already the worldwide leader in portable tire-changing tools, Rabaconda is rolling out its 4-Wheel Adapter Kit at the Sand Sports Super Show September 18-20 at the OC Fair & Event Center in Costa Mesa, California.

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SPEAKING OF SAND SPORTS SUPER SHOW…

09/16/2026
As part of its ongoing mission to Unite • Inform • Mobilize the dune community while protecting your right to ride, the American Sand Association (ASA) fundraising raffle returns to the Sand Sports Super Show this weekend.

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HARLEY HEADED TO SEMA!

09/11/2026
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.

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DIRTBAG TAKES OVER TORC1

08/28/2026
Not just any dirtbag, Dirtbag Brands founder Josh Salazar has taken control of the Torc1 brand.

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YAMAHA POSTS PROFITS, CUTS U.S. UTV PRODUCTION:

08/05/2026

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ADVOCACY: THE QUIET WARRIOR SOUNDS OFF

07/03/2026
As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them.

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