Sturgis – Dealernews

LADIES FIRST!

07/31/2026

Categories: Street
Tags: Pearl’s Jam, Shantell’s Sisterhood Ride to Sturgis, Sturgis, Sturgis Motorcycle Museum, Women Riders World Relay, WRWR

The motorcycle news cycle will be dominated by headlines from Sturgis for the next fortnight, so we will give the holeshot to two women’s rides, both culminating at Pearl’s Jam at the Sturgis Museum.

TURN 14 HOSTS HOSPITALITY AT RALLY & RACES

07/31/2026

Categories: Street
Tags: American Flat Track Super TT, Biker’s Choice, Cycle Source Sturgis Bike Show, Küryakyn, Mustang Motorcycle Products, Öhlins, Rockford Fosgate, Speed & Strength, Turn 14 Distribution, Twin Power

Speaking of Sturgis, Turn 14 is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent.

MOVING MOUNT RUSHMORE?

07/31/2026

Categories: Street
Tags: Hall Of Fame, Sturgis Motorcycle Museum & Hall of Fame Induction Breakfast, Sturgis Rally

Can’t move Mt. Rushmore, but you can be witness to the Class of 2026 receiving monumental recognition.

TAKING IT TO THE STREETS OF STURGIS

07/31/2026

Categories: Street
Tags: Hall Of Fame, Hall of Fame Social 2026, Sturgis Motorcycle Museum, Sturgis Motorcycle Rally

Honor the Ride. Build the Legacy… party in the streets!

STURGIS FLAG SALUTE!

07/29/2026

Categories: Street
Tags: Attorney General Marty Jackley, Buffalo Chip, Sturgis Motorcycle Rally, U.S. Senator Mike Rounds

Although the Rally doesn’t start for another week, Rod Woodruff and the crew from the Buffalo Chip — joined by U.S. Senator Mike Rounds and Attorney General Marty Jackley — are kicking things off this Saturday with the annual raising of the flags.

HARLEY IS HEADED TO THE STURGIS RALLY IN A BIG WAY!

07/29/2026

Tags: Deadwood, H-D Garage, H.O.G., Harley Owners Group, Harley-Davidson, Harley-Davidson Membership, Pappy Hoel, Sturgis Motorcycle Rally, The Buffalo Chip, The Buffalo Chip Legends Ride

Harley-Davidson is heading to Sturgis with something to prove.

DEALER NEWS: STURGIS HARLEY SEEKS TO BREAK SALES RECORD

07/21/2026

Categories: Street
Tags: Black Hills Harley-Davidson, Sonic, Sturgis Harley-Davidson, Sturgis Rally

Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!