Limited-Edition America 250 Motorcycles & Collector Merchandise Coming To Sturgis
In addition to “arrive and ride” sales, Sonic is seeking to expand its exclusive merch and motorcycles. To commemorate America’s 250th anniversary, Sturgis Harley-Davidson and Sonic Powersports have rolled out the “250 Years of Freedom” collection, highlighted by a limited series of 26 custom Harley-Davidson motorcycles available through Sonic Powersports.
The motorcycles feature custom silver livery, commemorative 1776–2026 badging, patriotic details, premium finishes and distinctive rally-inspired design elements. Online pre-sales started in July at SturgisHD.com — With only 26 bikes produced and only 25 (one was already spoken for) available, once the collection sells out, it will not be restocked.
In partnership with the Sonic Automotive arm, one of these 250 Years of America customs, a motorcycle was awarded to Ryan Blaney, winner of the 2026 Quaker State 400 at EchoPark Speedway (formerly Atlanta Motor Speedway). uniting Sonic’s premier pre-owned automotive brand, EchoPark Automotive, with its elite powersports division.
Sturgis Harley-Davidson will also launch exclusive online merchandise drops for collectors and Rally goers, including eight 86th Rally apparel designs and a vintage reprint series inspired by Sturgis Harley-Davidson graphics from the 1990s and 2000s. The limited-edition apparel drops are available now online only at Sturgis Harley-Davidson.
“The Sturgis Motorcycle Rally is a cornerstone event for the riding community. It is an iconic celebration of freedom, the open road, and the American spirit,” concludes David B. Smith, Sonic’s Chairman and CEO. “This year, we are proud to bring riders an unmatched Sturgis experience through expanded motorcycle inventory, exclusive limited-edition products, and a rally-week experience designed around what riders value most.”
