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07/23/2026
Every year, Fred Fox Day gives us an opportunity to reflect on the legacy of the man who started it all.

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07/21/2026
Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!

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07/21/2026
In addition to “arrive and ride” sales, Sonic is seeking to expand its exclusive merch and motorcycles.

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07/21/2026
The BAKER Drags Are Back for 2026! Bert Baker is bringing back the legendary run what ya brung drag races to Sturgis.

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07/21/2026
One day shy of his 89th birthday, Marshall Distributing founder Roger Marshall passed away at his home in Sand Point, Michigan.

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07/21/2026
“I am incredibly excited to share that I’ll be joining Sonic Powersports as the new General Manager of San Diego Harley-Davidson, beginning July 7th,” says Anthony Williams.

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07/17/2026
Welcome to Marne, Iowa. Population 110! In motorcycling’s version of Field of Dreams, Royal Enfield announced our friends from Baxter Cycle were the first flagship dealer for the brand in North America.

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07/17/2026
Speaking of Royal Enfield flashbacks, it seems like just yesterday our friend Bree Poland was explaining here crazy concept for Royal Enfield’s Build.Train.Race. Then COVID came and she doubled up on the BTR Flat Track program, for women, added Slide School to the mix and added BTR roadracing to the mix.

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07/17/2026
The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week.

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07/17/2026
As the presenting partner supporting FMF Racing, Wiseco and ProTaper at AMA Vintage Motorcycle Days July 24–26, 2026, Turn 14 will also be “personally” invested at Mid-Ohio Sports Car Course in Lexington, Ohio.

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