CATEGORIES
09/16/2026
- Tags: DealerConnect, DealerConnect 2026
Registration for DealerConnect 2026 closes tonight, September 16.
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09/16/2026
- Categories: ATV, Side By Side
- Tags: 4-Wheel Adapter Kit, ATVs, cars, pickup trucks, Rabaconda, Sand Sports Super Show, SSSS, tire-changing tools, trailers, UTVs
Already the worldwide leader in portable tire-changing tools, Rabaconda is rolling out its 4-Wheel Adapter Kit at the Sand Sports Super Show September 18-20 at the OC Fair & Event Center in Costa Mesa, California.
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09/16/2026
- Categories: ATV, Side By Side
- Tags: American Sand Association, ASA, DRT Motor Sports, JD Designs, Rugged Radios, Sand Sports Super Show, SSSS, Whip Tech
As part of its ongoing mission to Unite • Inform • Mobilize the dune community while protecting your right to ride, the American Sand Association (ASA) fundraising raffle returns to the Sand Sports Super Show this weekend.
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09/16/2026
Since 1958, S&S Cycle has been closely connected to the builders, racers, tuners and innovators who have pushed motorcycle performance forward. The brand is bringing this heritage for high performance to the Builders Cup fueled by Drag Specialties at AIMExpo 2027.
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09/16/2026
- Categories: Street
- Tags: Dunlop Tires and Scott goggles, Primo Marotto, Sturgis Motorcycle Rally, Wild Ass Seat Cushions
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
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09/11/2026
- Tags: AMA Motorcycle Hall of Fame, Baxley Companies, Ben Nighthorse Campbell, Broc Glover, Dale Walker, Damon Bradshaw, Ducati, Ducati North America, Dunlop Motorcycle Tires, Eraldo Ferracci, Feld Entertainment, Gary Sellers, George Barber, Guts Factory Grip Seats, J.N. Roberts, Jake Johnson, Jeff Smith, KTM North America, Mert Lawwill, Mike Kidd, MX Sports, Phoenix Handlebars, Rob Buydos, Russell Bobbitt, Steve Wise, Stunt Double, Yamaha Motor Corporation
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09/11/2026
- Categories: ATV, Offroad, Side By Side, Street
- Tags: Denago, Harley-Davidson, Kawasaki, KYMCO, Mahindra, Massimo, Powersports, SEMA, SxS, The SEMA Show
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.
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09/11/2026
- Categories: Side By Side, Street
- Tags: Bike Builder Shootout, SEMA, SEMA Battle of the Builders
Speaking of SEMA, the 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America.
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09/11/2026
Claiming it intends to preserve what makes each brand unique, SuperATV picked up four brands from Nivel’s powersports portfolio, including HighLifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, all of which were previously part of Nivel’s off-road vehicle portfolio.
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09/11/2026
“It is with heavy hearts that we announce 7 Hills Harley-Davidson is permanently closing,” says the Loomis Family.
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