CATEGORIES
05/16/2025
- Tags: Stark Future, VARG MX
At a time when LiveWire’s consolidated net loss was $19.3 million for the first quarter 2025 in order to sell 33 units globally, Stark Future recorded its highest-ever monthly revenue of €18.3 million while delivering a positive EBITDA of €2.8 million.
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05/16/2025
- Categories: Offroad
- Tags: AMA Pro Motocross 450 Class Champion, Beta USA, Zach Osborne
In addition to announcing that the brand is actively seeking dealers in select territories, Beta USA is bringing a Brand Ambassador on board.
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05/15/2025
- Tags: Biker’s Choice, Eric Mauer
Newly appointed Marketing Manager Eric Mauer reports that everything is indeed bigger in Texas! Starting with a total revamp of the venerated Biker’s Choice brand.
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05/15/2025
- Categories: Offroad
- Tags: Dirt Bike, Jean Turner
Industry icon Jean Turner joins the Dirt Bike crew. Life sure has a funny way of bringing things full circle when you least expect it.
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05/13/2025
The acrimonious war of words between Harley-Davidson, H Partners, Dealers and Shareholders comes to a vote today.
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05/13/2025
During the past decade the Distinguished Gentleman’s Ride has brought together more than 500,000 riders don their finest dapper drip and ride classic and vintage motorcycles in a show of solidarity for raising the profile of men’s health.
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05/13/2025
For the 12th year running, Triumph Motorcycles steps up as DGR’s “Official Motorcycle Partner” bringing together the passion of its dealers, staff and riders of modern classic motorcycles.
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05/13/2025
- Categories: Offroad
- Tags: AMA, American Motorcyclist Association, American Motorcyclist for Kids, STACYC, Take a Kid Dirt Biking Month
“Building the next generation of riders is imperative for the future of our sport, and AMA Take a Kid Dirt Biking Month is an important step in that mission,” says American Motorcyclist Association Director of Marketing and Communications Joy Burgess.
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05/13/2025
- Tags: Jared Dowdy, Transax
Transax believes in the concept of Connected Commerce — “Your systems (CRM and DMS), team and customers are all connected,” notes Jared Dowdy, the new VP of Sales & Strategic Partnerships at Transax.
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