CATEGORIES
04/17/2026
- Categories: Sport Bike
- Tags: American Honda, American Honda Powersports & Products Division, Honda Racing Corporation, HRC
American Honda has announced the launch of its “HRC Performance Shop” pilot program with three well known dealerships picked to provide proof of concept.
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04/17/2026
- Categories: Electric, Offroad, Side By Side, Street
- Tags: Demo Days Festival, e-bikes, Electrify Expo motorcycles, UTVs
More than 1 million hands-on demos delivered since 2021.
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04/17/2026
- Categories: Electric
- Tags: Stark Future, Super Moto model
“We set a plan, we exceeded it, and we did it profitably,” exclaims Stark Future founder Anton Wass.
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04/17/2026
- Categories: Electric
- Tags: Jarno Middelbosch, Zero Motorcycles
Shocking news from Zero Motorcycles: As the company celebrates its 20th anniversary, the European-based team welcomes Jarno Middelbosch as the new Senior Director of Global Marketing.
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04/15/2026
Marine Retailers Association of the Americas (MRAA) president Matt Gruhn joins #OneGang at Cycles Worldwide to share his vision of the dealership of the future.
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04/15/2026
Motorcycle racers in Kansas were the big winners when Kansas Gov. Laura Kelly (D) signed HB 2416, granting Right-to-Race protections to racetracks throughout the state.
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04/15/2026
Despite fast-tracking through the Wisconsin State Assembly and Senate AB 880, “Right to Race” legislation was black flagged by Gov. Tony Evers (D) who vetoed the bipartisan-supported legislation.
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04/15/2026
The last day to register for the Motorcycle Industry Council’s 2026 Capitol Hill Fly-In is April 21, 2026.
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04/15/2026
- Tags: Giro Sport Design, Helmets, Mips
Heads up: Rob Wesson has joined the Mip’s team.
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04/09/2026
- Categories: Street
- Tags: Hardwire, Harley-Davidson, Rewire
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.
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