CATEGORIES
08/18/2026
From a Senna Edition Sea-Doo, 5th Anniversary updates to the Switch pontoon platform and an all-new Spark X, Club BRP in Orlando this week saw Can-Am cast a wider net in its marine, off-road, motorcycle and 3-Wheel vehicle markets.
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08/18/2026
- Categories: Personal Watercraft
- Tags: Club BRP, RXP-X Senna 350, Sea-Doo, Senna Brand
Club BRP saw the launch of a partnership between Sea-Doo and Senna Brand with the debut of the RXP-X Senna 350 flagship model.
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08/18/2026
- Tags: RideNow, RideNow Group
With 50+ active storefronts spread across the nation, RideNow is a good litmus for the state of dealership health.
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08/18/2026
- Categories: Offroad
- Tags: Aaron Plessinger, Axell Hodges, Axtion Factory, Eli Tomac
Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide.
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08/18/2026
- Tags: Chris Martinez, ScorpionEXO, WPS
Heads up! Chris Martinez has been promoted to managing director for ScorpionEXO.
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08/14/2026
Better together: The Motorcycle Industry Council has acquired MotorcycleIndustryJobs.com, bringing the long-standing powersports employment platform under the MIC umbrella and creating new opportunities to strengthen the industry’s workforce.
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08/14/2026
“The decisions you make today will shape how prepared your dealership is for 2027,” says National Powersports Dealer Association show runner Tigra Tsujikawa. “DealerConnect brings together leading industry professionals and subject-matter experts to help Dealers understand what is changing, what it means for their businesses and what they can do next
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08/14/2026
As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers.
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08/14/2026
Noting that U.S.-based TEWA MOTO is more than just another clone from China, the upstart EV operation is on a mission.
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08/14/2026
- Tags: Colin Preiser, Tewa Moto Inc
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.
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