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Personal Watercraft News

CATEGORIES

BRP CAN DRIVE 35

07/03/2026
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.

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CELEBRATE AMERICA’S 250th IN STYLE

07/01/2026
National Powersport Auctions (NPA) is combining two great traditions this July: America’s 250th Anniversary and National Powersports Month, with patriotic festivities at every NPA auction location.

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SHIFTING GEARS FOR MEDIA SALES PRO

06/12/2026
Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close.

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BEAT THE SUMMERTIME BLUES

05/29/2026
Stop surfing the Internet trying to cure inventory blues this summer. Already the leading source for pre-owned powersports products in the nation, National Powersport Auctions (NPA), turns up the heat this June with its NPA RV Summer Spectacular.

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FIND IT NOW WORKS WEEKENDS

05/29/2026
While many dealers were taking time off to commemorate Memorial Day, Find It Now was on the job recovering two stolen powersports vehicles in separate incidents in New York and Maryland.

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OCTANE FUELS ADVENTURE LIFESTYLE 

12/10/2025
With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane.

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DEALER NEWS: RISING TIDE FLOATS DEALERSHIP’S BOAT

10/08/2025
RideNow Chandler Named Top Sea-Doo Dealer

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THAR SHE BLOWS!

07/16/2025
EV upstart Taiga Motors Inc. has announced a major update to its mobile app, introducing custom drive modes and multi-user access for its electric snowmobiles and Orca PWC.

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OEM UPDATE: TAIGA BACK IN PRODUCTION

06/13/2025
EV PWC innovator Taiga Motors Inc. is back in production and being delivered to dealers just in time for a hot summer season.

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BRP TO JETTISON MARINE DIVISION

10/18/2024
Word comes that BRP Inc. is “initiating a process for the sale of its Marine businesses” including boats, parts, accessories and apparel.

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