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DEMOS FROM 4 OEMs AT VMD

07/17/2026
The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week.

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SHIFTING GEARS FOR YAMAHA INDUSTRY ICON

07/15/2026
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.

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IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

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DEALER NEWS: RIDENOW GOES BIG IN TALLAHASSEE

06/12/2026
Billing it as “The Panhandle’s Premier Powersports Destination”, RideNow rolled out its new flagship facility for Florida: RideNow Tallahassee.

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TRANSCENDENT MOMENT

05/14/2026
In a script too improbable for Hollywood, Ken Roczen entered Rice-Eccles Stadium in Salt Lake City holding the championship points lead, with the red plate mounted to his Suzuki RM-Z450 heading into the final race of the 17-round series.

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SUZUKI TURNS THE TABLES

04/22/2026
In the old days Suzuki had a well-earned reputation for contesting — and winning — court cases involving “quads” since they were named in ATV cases even when they were not the manufacturer!

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RACE REPORT: RST + D3O AT DAYTONA

03/05/2026
Speaking of Daytona, D3O will be the title sponsor of Tyler Scott’s D3O M4 ECSTAR Suzuki GSX-R750 at this year’s Daytona 200 for Team Hammer.

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SHIFTING GEARS AT PARTS UNLIMITED

11/28/2025
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.

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SHIFTING GEARS AT SUZUKI 

09/26/2025
Shifting gears at Suzuki Motor USA, LLC as Chase Rastegar ended an 8-year run as Communications Manager at the SMX finale in Las Vegas.

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DEALER NEWS: CAPITAL POWERSPORTS THINKS OUTSIDE

08/08/2025
“Well it took longer than expected, but its official and my whole team is super excited to announce we are now a Polaris Dealer,” confesses CPS General Manager/Operator Kevin Dunn.

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