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DIRTBAG TAKES OVER TORC1

08/28/2026
Not just any dirtbag, Dirtbag Brands founder Josh Salazar has taken control of the Torc1 brand.

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YAMAHA OUTDOOR ACCESS CONTINUES

08/25/2026
Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).

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SEGWAY PARTNERS WITH DRT MOTORSPORTS

08/07/2026
Segway Powersports has partnered with DRT Motorsports — one of the off-road industry’s leading manufacturers of premium accessories — to launch a full range of aftermarket products for the Super Villain SX20T.

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SHIFTING GEARS AT SEGWAY

08/07/2026
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.

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YAMAHA POSTS PROFITS, CUTS U.S. UTV PRODUCTION:

08/05/2026

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POLARIS PRESENTS PRO R TURBO

08/05/2026
Power to the people! At the same time Yamaha was announcing the shift from side-by-sides the wraps were taken off the 2027 RZR Pro R Boost at the Polaris dealer meeting.

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KAWASAKI ROLLS OUT NEW H2

08/05/2026
The balance of power continues to shift, literally as well as figuratively as Kawasaki is set to let the good times roll with the 2027 250-horsepower supercharged Teryx two-seat H2 and the revamped Ridge — on the same day as the Polaris dealer meeting and Yamaha’s news from Newnan.

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UPLIFTING REFINEMENTS FOR THE RIDGE

08/05/2026
Concurrent with the 2P H2 launch, Kawasaki refined its ultimate utility platform as the Ridge gets a Platinum package and “Lifted Edition” — complete with arched A-Arms for greater ground clearance and 30-inch ITP mud tire mounted on 14-inch aluminum wheels.

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VEHICLE THEFT STOPPED ALMOST BEFORE IT STARTED

07/29/2026
As soon as the Polaris Ranger parked outside a home in Danville, Georgia, moved an inch, Find It Now agents detected the unauthorized motion, alerted the owner and had local law enforcement on the case in just 35 seconds!

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DEALER NEWS: OAKIES FROM MUSKOGEE EXPAND

07/08/2026
“A few years ago, we had the opportunity to purchase Muskogee Powersports,” recollects Ron Shumard. “What started as an exciting new chapter has grown into something truly special, thanks to our incredible customers, dedicated employees and the support of our communities.”

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