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COMBINING ROCKET SCIENCE WITH CARB COMPLIANCE!

10/09/2026
For 65 years S&S Cycle has been on a mission to go faster, and now they are making that goal possible for the industry with the expansion of their skunkworks Emissions Lab.

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YAMAHA + JOHN DEERE JOINT VENTURE

10/07/2026
“We are excited about this relationship and the opportunities it creates for Yamaha, John Deere, our dealers, and most importantly, our customers,” said Yamaha Motorsports President Dean Burnett in announcing the joint venture on October 8, 2026.

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TURN 14 SET TO BLOW INTO HURRICANE

10/02/2026
Turn 14 Distribution will be in the eye of the storm when the aftermarket performance parts wholesale distributor blows into the UTV Takeover set for Hurricane, UT at the Sand Hollow State Park, October 20-25, 2026.

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RIDE REPORT

09/25/2026
According to the latest research from the Motorcycle Industry Council, the U.S. powersports retail marketplace represents $48.2 billion in economic value, supporting 112,221 dealership jobs and $5.6 billion in payroll across 10,632 powersports retailers nationwide.

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SEGWAY SET FOR BAJA 1000

09/25/2026
For the first time in company history, Segway Powersports and Segway Factory Racing will compete in the SCORE Baja 1000, fielding two Super Villains in one of the most demanding off-road races on the planet.

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SHIFTING GEARS AT MASSIMO

09/25/2026
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.

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RABACONDA ROLLS OUT UTV APPLICATION AT SAND SPORTS SUPER SHOW

09/16/2026
Already the worldwide leader in portable tire-changing tools, Rabaconda is rolling out its 4-Wheel Adapter Kit at the Sand Sports Super Show September 18-20 at the OC Fair & Event Center in Costa Mesa, California.

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SPEAKING OF SAND SPORTS SUPER SHOW…

09/16/2026
As part of its ongoing mission to Unite • Inform • Mobilize the dune community while protecting your right to ride, the American Sand Association (ASA) fundraising raffle returns to the Sand Sports Super Show this weekend.

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HARLEY HEADED TO SEMA!

09/11/2026
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.

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CALLING ALL CUSTOMS

09/11/2026
Speaking of SEMA, the 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America.

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