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MIC News

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OH CANADA! 

09/09/2026
According to the latest edition of the Motorcycle Industry Council’s RideReport, Canadian motorcycles with engine displacements greater than 800cc will be banned beginning September 29, replacing the 50% tariff that has applied to those motorcycles since August 22.

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SHIFTING GEARS AT MIC

09/01/2026
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.

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MIC + MIJ

08/14/2026
Better together: The Motorcycle Industry Council has acquired MotorcycleIndustryJobs.com, bringing the long-standing powersports employment platform under the MIC umbrella and creating new opportunities to strengthen the industry’s workforce.

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CULTURE CLASH! BIKER BUILD-OFF BATTLE SET FOR AIMExpo

08/11/2026
AIMExpo is bringing custom motorcycle culture to the forefront at AIMExpo 2027 with the debut of The Builders Cup Fueled by Drag Specialties.

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MOTORCYCLE SALES UP THROUGH Q2

08/07/2026
According to the Motorcycle Industry Council, new motorcycle sales among leading brands increased 1.9% through the second quarter of 2026, compared with the same period last year.

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SHIFTING GEARS: MIC VP MAKES MAC

08/05/2026
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).

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IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

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INDUSTRY LOSES A LEADER

06/26/2026
American Honda is deeply saddened to mark the passing of former Motorcycle Division Senior Vice President Ray Blank earlier this week.

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DOING THE RIGHT THING

04/29/2026
Backed by the Motorcycle Industry Council, the Recreational Off-Highway Vehicle Association and the Specialty Vehicle Institute of America, the Right Rider Access Fund directs industry-supported funding to national, state and local organizations working on the ground to maintain trails, improve safety and promote responsible riding.

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SHIFTING GEARS AT MSF

04/29/2026
LaCheryl E. Jones, a leader in motorcycle safety policy and rider education, has joined the Motorcycle Safety Foundation as Director of Curriculum & Training Strategy.

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