According to the Motorcycle Industry Council, new motorcycle sales among leading brands increased 1.9% through the second quarter of 2026, compared with the same period last year.
“This marks the second consecutive quarter of year-over-year growth, which is encouraging to see,” claims Buckner Nesheim, MIC Director of Research & Statistics. “One of the trends we’ll continue watching is the strength of smaller-displacement motorcycles, particularly in cruiser and adventure categories, as the market evolves through the rest of the year.”
The latest MIC Tire Sales Report provides another positive indicator, showing a 3.8% increase in motorcycle and scooter replacement tire shipments among leading brands through the first half of 2026. The report tracks tire manufacturer and distributor shipments of replacement tires in the U.S. and does not include shipments to original equipment vehicle manufacturers.
“Manufacturers, dealers, and suppliers continue to navigate a complex business environment,” said Christy LaCurelle, MIC President and CEO. “But sustained retail growth and increased replacement tire sales point to continued enthusiasm for riding. We’ll take a closer look at the trends behind these numbers during our upcoming MIC Symposium and discuss what they could mean for the rest of the year.”
