AIMExpo - Dealernews

SHIFTING GEARS AT MIC

09/01/2026

Tags: AIMExpo, American Rider, Greg Drevenstedt, MIC, Motorcycle Industry Council, MSF Basic RiderCourse, Rider magazine, Woman Rider, Yamaha

Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.

BONNELL BEGINS

08/21/2026

Categories: Electric
Tags: AIMExpo, Bonnell, Bonnell 805 RX, eMoto, Inside Line YouTube

Holeshot at A1: Bonnell had a big roll out at AIMExpo but then backed off… until now.

CULTURE CLASH! BIKER BUILD-OFF BATTLE SET FOR AIMExpo

08/11/2026

Tags: AIMExpo, AIMExpo 2027, Drag Specialties, Motorcycle Industry Council, S&S Cycles, Spirit of the Chip Award, Sturgis Buffalo Chip, The Builders Cup

AIMExpo is bringing custom motorcycle culture to the forefront at AIMExpo 2027 with the debut of The Builders Cup Fueled by Drag Specialties.

BACK TO ORLANDO

07/08/2026

Tags: AIMExpo, AIMExpo Orlando, Dealernews, Flamingo Lounge, Turn 14 Distribution

SHOWTIME!

06/17/2026

Tags: AIMExpo, AIMExpo 2027, Automatic Distributors, Synchrony, Transax, Turn 14 Distribution

The road to Orlando starts now! Early bird registration for the 2027 AIMExpo dropped yesterday.

THE GREAT X-CAPE!

06/10/2026

Categories: Offroad
Tags: 2027 X-Cape 1200, AIMExpo, EICMA, Moto Morini

Speaking of BIG news from EICMA, we first saw the 2027 X-Cape 1200 in Milan, then U.S. dealers were treated to the North American debut with a drum line at AIMExpo the first week of January.

TEAM DEALERNEWS GETS HOLESHOT ON ORLANDO

05/22/2026

Categories: ATV, Offroad, Side By Side, Sport Bike, Street
Tags: AIMExpo, Dealernews, MIC

Team Dealernews has the holeshot when the powersports industry races into Bike Week in 2027, already securing our spot on the AIMExpo grid.

DIRTBAG BRANDS FLIPS THE SCRIPT AT AIMExpo

05/22/2026

Tags: AIMExpo, Dealernews, Dirtbag Brands, Josh Salazar, Robin Hartfiel

“We are puppets of that device…” One of the most honest moments from our recent conversation with Robin Hartfiel from Dealernews and the Motorcycle Industry Council during American International Motorcycle Expo (AIMExpo) 2026, notes Dirtbag Brands founder Josh Salazar.