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HARLEY PACKS ITS BAGS AND MOVES AWAY FROM MOTOAMERICA

10/02/2026
As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform.

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MOTOAMERICA UP 10X

09/23/2026
MotoAmerica says year-to-date growth across broadcast, attendance and digital media for its 2026 season is up 10x this season, with a 540% increase in viewership and six straight years of increased in-person attendance.

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OEM UPDATE: BIMOTA BACK ON TRACK

09/03/2026
Founded in Rimini, Italy in 1973, the Bimota brand has become synonymous with groundbreaking engineering, handcrafted quality and a relentless pursuit of performance.

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DEALER NEWS: 

09/03/2026
Bimota was bought by Kawasaki in 2020, and this began a new phase in the brand’s history.

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IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

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CELEBRATE AMERICA’S 250th IN STYLE

07/01/2026
National Powersport Auctions (NPA) is combining two great traditions this July: America’s 250th Anniversary and National Powersports Month, with patriotic festivities at every NPA auction location.

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SPEAKING OF USED BIKES…

07/01/2026
Used Bikes Direct, one of the country’s leading pre-owned sportbike dealers, has stepped up as title sponsor of the inaugural Moto-Texas Superbike Challenge, presented by the Central Motorcycle Roadracing Association (CMRA) at Circuit of the Americas (COTA) in Austin, Texas, over Fourth of July weekend.

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LET THE GOOD TIMES ROLL! SHIFTING GEARS AT KAWASAKI

07/01/2026
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.

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HOOLIGANS TAKE OVER TV NETWORK!

06/24/2026
Remember when TV newscasts always teased viewers with dramatic “Film at 11:00” hype? Keanu Reeves, Gard Hollinger, and ARCH Racing are going old school and bringing back headline teasers for their new Super Hooligan programs.

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SPEAKING OF THE AMA HALL OF FAME…

06/19/2026
A tribute to the golden era of Superbikes and in celebration of the 50th anniversary of AMA Superbike racing, the 2026 Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution will feature plenty of iconic experiences and bikes that span the history of the famed series.

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