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QUICK-SHIFTING GEARS AT DRAG SPECIALTIES

06/05/2026
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.

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PRODUCT NEWS: HJC KIDS LIDS

06/03/2026
Proving that good things really do come in small packages, HJC’s Y10 youth helmet provides protection for pint sized riders without compromising on safety.

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SPEAKING OF HELMET HAPPENINGS…

06/03/2026
Heads up! Shifting gears at Helmet House as industry pro James Mullen takes on a new role.

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TEAM DEALERNEWS GETS HOLESHOT ON ORLANDO

05/22/2026
Team Dealernews has the holeshot when the powersports industry races into Bike Week in 2027, already securing our spot on the AIMExpo grid.

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POWERSPORTS PEOPLE WELCOME

05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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SUZUKI TURNS THE TABLES

04/22/2026
In the old days Suzuki had a well-earned reputation for contesting — and winning — court cases involving “quads” since they were named in ATV cases even when they were not the manufacturer!

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ARRESTING PROGRAMMING!

04/22/2026
MotoAmerica kicked off its 2026 Season commemorating “50 Years Of Superbike Racing” by locking up a broadcast deal with V10 Entertainment to show Superbike races live on VICE TV.

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HAIL TO THE CHIEF! SUPERBIKES CELEBRATED AT ROAD ATLANTA

04/17/2026
MotoAmerica commemorates “50 Years Of Superbike Racing” as the 2026 season kicks off at Michelin Raceway Road Atlanta this weekend.

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TOP DEALERS TABBED FOR HRC PILOT PROGRAM

04/17/2026
American Honda has announced the launch of its “HRC Performance Shop” pilot program with three well known dealerships picked to provide proof of concept.

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RED LETTER DAY!

04/09/2026
Duc season begins today! Ducati is taking over every dealership in North America this April 10-12… Well, at least the participating franchised dealers celebrating the opening of Duc Season.

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