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IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

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CELEBRATE AMERICA’S 250th IN STYLE

07/01/2026
National Powersport Auctions (NPA) is combining two great traditions this July: America’s 250th Anniversary and National Powersports Month, with patriotic festivities at every NPA auction location.

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SPEAKING OF USED BIKES…

07/01/2026
Used Bikes Direct, one of the country’s leading pre-owned sportbike dealers, has stepped up as title sponsor of the inaugural Moto-Texas Superbike Challenge, presented by the Central Motorcycle Roadracing Association (CMRA) at Circuit of the Americas (COTA) in Austin, Texas, over Fourth of July weekend.

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LET THE GOOD TIMES ROLL! SHIFTING GEARS AT KAWASAKI

07/01/2026
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.

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HOOLIGANS TAKE OVER TV NETWORK!

06/24/2026
Remember when TV newscasts always teased viewers with dramatic “Film at 11:00” hype? Keanu Reeves, Gard Hollinger, and ARCH Racing are going old school and bringing back headline teasers for their new Super Hooligan programs.

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SPEAKING OF THE AMA HALL OF FAME…

06/19/2026
A tribute to the golden era of Superbikes and in celebration of the 50th anniversary of AMA Superbike racing, the 2026 Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution will feature plenty of iconic experiences and bikes that span the history of the famed series.

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SHIFTING GEARS FOR MEDIA SALES PRO

06/12/2026
Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close.

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QUICK-SHIFTING GEARS AT DRAG SPECIALTIES

06/05/2026
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.

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PRODUCT NEWS: HJC KIDS LIDS

06/03/2026
Proving that good things really do come in small packages, HJC’s Y10 youth helmet provides protection for pint sized riders without compromising on safety.

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SPEAKING OF HELMET HAPPENINGS…

06/03/2026
Heads up! Shifting gears at Helmet House as industry pro James Mullen takes on a new role.

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