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SHIFTING GEARS: INDUSTRY PRO BACK IN THE SADDLE!

09/16/2026
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.

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HARLEY HEADED TO SEMA!

09/11/2026
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.

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CALLING ALL CUSTOMS

09/11/2026
Speaking of SEMA, the 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America.

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OH CANADA! 

09/09/2026
According to the latest edition of the Motorcycle Industry Council’s RideReport, Canadian motorcycles with engine displacements greater than 800cc will be banned beginning September 29, replacing the 50% tariff that has applied to those motorcycles since August 22.

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DEALER NEWS: 

09/09/2026
Last month, Columbia Powersports Center celebrated 50 years in business, highlighted by the presentation of a 50-year plaque from Kawasaki Motors Corp. District Sales Manager Ryan Smith presented the meaningful recognition of this milestone.

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MOTO GUZZI CELEBRATES 105th WITH GRAND OPENING

09/03/2026
“It is with great pride and a touch of madness that, after almost five years of hard work and an investment of over 50 million euro, we are launching the new chapter in the life of Moto Guzzi,” says Piaggio Group CEO Michele Colaninno.

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TRIUMPH DEALERS HOST SUMMER SEND-OFF PARTIES

09/02/2026
It is not a party unless everyone is invited, so Triumph Motorcycles is inviting riders to celebrate the season’s finale at their local dealership during the Triumph Summer Send-Off Sales Event.

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DEALER NEWS: END OF THE ROAD FOR ROUTE 12

09/01/2026
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.

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DR. RAY RETIRES

08/21/2026
Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset.

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SHIFTING GEARS: MIC VP MAKES MAC

08/05/2026
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).

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