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TRIUMPH DEALERS HOST SUMMER SEND-OFF PARTIES

09/02/2026
It is not a party unless everyone is invited, so Triumph Motorcycles is inviting riders to celebrate the season’s finale at their local dealership during the Triumph Summer Send-Off Sales Event.

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DEALER NEWS: END OF THE ROAD FOR ROUTE 12

09/01/2026
The Motor Company is showing signs of recovery, but the venerated brand is not out of the woods yet.

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DR. RAY RETIRES

08/21/2026
Say it ain’t so! After more than 50 years of service to rider education, Dr. Ray Ochs, the Motorcycle Safety Foundation’s Vice President of Training Systems, is preparing to ride (safely) off into the sunset.

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SHIFTING GEARS: MIC VP MAKES MAC

08/05/2026
U.S. Secretary of Transportation Sean Duffy has appointed Andria Yu, VP of Communications for the Motorcycle Industry Council and Motorcycle Safety Foundation, to the U.S. Department of Transportation’s Motorcyclist Advisory Council (MAC).

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LADIES FIRST!

07/31/2026
The motorcycle news cycle will be dominated by headlines from Sturgis for the next fortnight, so we will give the holeshot to two women’s rides, both culminating at Pearl’s Jam at the Sturgis Museum.

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TURN 14 HOSTS HOSPITALITY AT RALLY & RACES

07/31/2026
Speaking of Sturgis, Turn 14 is the presenting sponsor of the Cycle Source Sturgis Bike Show as well as playing host at the American Flat Track Super TT VIP Tent.

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MOVING MOUNT RUSHMORE? 

07/31/2026
Can’t move Mt. Rushmore, but you can be witness to the Class of 2026 receiving monumental recognition.

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TAKING IT TO THE STREETS OF STURGIS 

07/31/2026
Honor the Ride. Build the Legacy… party in the streets!

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STURGIS FLAG SALUTE!

07/29/2026
Although the Rally doesn’t start for another week, Rod Woodruff and the crew from the Buffalo Chip — joined by U.S. Senator Mike Rounds and Attorney General Marty Jackley — are kicking things off this Saturday with the annual raising of the flags.

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DEALER NEWS: STURGIS HARLEY SEEKS TO BREAK SALES RECORD

07/21/2026
Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!

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