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TEAM DEALERNEWS GETS HOLESHOT ON ORLANDO

05/22/2026
Team Dealernews has the holeshot when the powersports industry races into Bike Week in 2027, already securing our spot on the AIMExpo grid.

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DEALER NEWS: INDIAN MOTORCYCLE CHARLOTTE IN GOOD HANDS

05/22/2026
Top 100 winner makes good! Mark Moses, founder and general manager of the award-winning Indian Motorcycle Charlotte announced two new owners of the World’s First Indian dealership.

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POWERSPORTS PEOPLE WELCOME

05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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DEMO DAYS UPDATE

04/17/2026
More than 1 million hands-on demos delivered since 2021.

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RIDE: HARLEY-DAVIDSON BACK IN THE SADDLE AGAIN?

04/09/2026
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

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SEMA GETS SERIOUS ABOUT POWERSPORTS

04/06/2026
The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

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DISTINGUISHED GENTLEMEN RIDE AGAIN

04/03/2026
It is almost time to bust out the tweeds, tickle the old Amals and fire up that classic motorcycle for the annual Distinguished Gentleman’s Ride.

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CONSOLIDATION CONTINUES

03/19/2026
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.

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RIDE RED DEMO DAYS RAMPS UP

03/19/2026
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026

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GLACIAL LAKES HARLEY-DAVIDSON “CONSOLIDATED”

03/13/2026
“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.”

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