Street News

DEALER NEWS: STURGIS HARLEY SEEKS TO BREAK SALES RECORD

07/21/2026

Categories: Street
Tags: Black Hills Harley-Davidson, Sonic, Sturgis Harley-Davidson, Sturgis Rally

Coals to Newcastle used to be the expression of overkill, however Sonic, one of the nation’s largest automotive and powersports retailers, is bringing more than 1,200 motorcycles to sell during the 86th Sturgis Rally!

HONORING AMERICA

07/21/2026

Categories: Street
Tags: Harley-Davidson, Sonic Powersports, Sturgis Harley-Davidson

In addition to “arrive and ride” sales, Sonic is seeking to expand its exclusive merch and motorcycles.

RUN WHAT YA BRUNG TO STURGIS!

07/21/2026

Categories: Street
Tags: Baker Drags, Bert Baker, Thunder Road Raceway

The BAKER Drags Are Back for 2026! Bert Baker is bringing back the legendary run what ya brung drag races to Sturgis.

TURN 14 SUPPORTS VINTAGE MOTORCYCLE DAYS

07/17/2026

Categories: Street
Tags: AMA Vintage Motorcycle Days, FMF Racing, ProTaper, Turn 14 Distribution, Vintage Motorcycle Days, VMD, Wiseco

As the presenting partner supporting FMF Racing, Wiseco and ProTaper at AMA Vintage Motorcycle Days July 24–26, 2026, Turn 14 will also be “personally” invested at Mid-Ohio Sports Car Course in Lexington, Ohio.

OEM UPDATE: DEADWOOD DEBUT

07/15/2026

Categories: Street
Tags: Deadwood motorcycle, Harley-Davidson, Sturgis Motorcycle Rally

Just in time for Sturgis, Harley-Davidson rolls out its stripped down, sub-$18,000 softail, dubbed Deadwood.

IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026

Categories: Sport Bike, Street
Tags: Aprilia, CFMOTO, Harley-Davidson, Honda, Indian, MotoAmerica, Motorcycle Industry Council, Motorcycle Safety Foundation, RevZilla, RevZilla RIDE WITH US, Superbike, Suzuki, Yamaha

MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

PRODUCT NEWS: HARDDRIVE & SAWICKI SOUND OFF

07/08/2026

Categories: Street
Tags: HardDrive/WPS, Milwaukee-Eight, Sawicki Speed, Sawicki Speed's Intimidator Series

HardDrive/WPS now has Sawicki Speed’s Intimidator Series performance pipes for Milwaukee-Eight (M8) powerplants in stock and available for stocking dealers nationwide.

CELEBRATE AMERICA’S 250th IN STYLE

07/01/2026

Categories: Golf Car, Personal Watercraft, Sport Bike, Street
Tags: National Powersport Auction, National Powersports Month, NPA

National Powersport Auctions (NPA) is combining two great traditions this July: America’s 250th Anniversary and National Powersports Month, with patriotic festivities at every NPA auction location.