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SHIFTING GEARS FOR MEDIA SALES PRO

06/12/2026
Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close.

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BACK TO THE BRICKS AS HARLEY ENGINE PRODUCTION RETURNS TO U.S.

06/10/2026
Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company’s “Back to the Bricks” strategy.

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DEALER NEWS: BULL RUN BECOMES PATRIOT HARLEY-DAVIDSON

06/10/2026
In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner.

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DON’T FORGET!

06/05/2026
Remind customers that Tuesday is Ride To Work Day — and every day should be Ride To Work Day for staff!

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AMA GETS HOLESHOT ON RIDE TO WORK DAY

06/05/2026
The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride to Work Day on Capitol Hill on Monday, June 8, 2026.

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DEALER NEWS: INDIAN UPRISING IN OHIO

05/29/2026
Pony Powersports Mansfield has partnered with Indian to bring one of America’s most iconic motorcycle manufacturers to riders across North Central Ohio.

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INDIAN “ARO” ON TARGET

05/27/2026
American Racing Operations (ARO) —The all-new performance division for Indian Motorcycle — launched today.

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DEMO DAYS OPENER

05/27/2026
In addition to shifting its focus from EV-exclusivity to the more broad based appeal of demo days Electrify Expo has changed its name to and moved its season debut in SoCal from Long Beach to the legendary Rose Bowl in Pasadena.

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TEAM DEALERNEWS GETS HOLESHOT ON ORLANDO

05/22/2026
Team Dealernews has the holeshot when the powersports industry races into Bike Week in 2027, already securing our spot on the AIMExpo grid.

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POWERSPORTS PEOPLE WELCOME

05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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