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AMA GETS HOLESHOT ON RIDE TO WORK DAY

06/05/2026
The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride to Work Day on Capitol Hill on Monday, June 8, 2026.

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DEALER NEWS: INDIAN UPRISING IN OHIO

05/29/2026
Pony Powersports Mansfield has partnered with Indian to bring one of America’s most iconic motorcycle manufacturers to riders across North Central Ohio.

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INDIAN “ARO” ON TARGET

05/27/2026
American Racing Operations (ARO) —The all-new performance division for Indian Motorcycle — launched today.

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DEMO DAYS OPENER

05/27/2026
In addition to shifting its focus from EV-exclusivity to the more broad based appeal of demo days Electrify Expo has changed its name to and moved its season debut in SoCal from Long Beach to the legendary Rose Bowl in Pasadena.

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TEAM DEALERNEWS GETS HOLESHOT ON ORLANDO

05/22/2026
Team Dealernews has the holeshot when the powersports industry races into Bike Week in 2027, already securing our spot on the AIMExpo grid.

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POWERSPORTS PEOPLE WELCOME

05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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DEMO DAYS UPDATE

04/17/2026
More than 1 million hands-on demos delivered since 2021.

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RIDE: HARLEY-DAVIDSON BACK IN THE SADDLE AGAIN?

04/09/2026
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

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SEMA GETS SERIOUS ABOUT POWERSPORTS

04/06/2026
The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

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DISTINGUISHED GENTLEMEN RIDE AGAIN

04/03/2026
It is almost time to bust out the tweeds, tickle the old Amals and fire up that classic motorcycle for the annual Distinguished Gentleman’s Ride.

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