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Harley-Davidson News

CATEGORIES

Shifting Gears At Herohub

08/21/2026
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.

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DEALER NEWS: ROLL OUT THE BARREL!

08/14/2026
As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers.

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HARLEY IS HEADED TO THE STURGIS RALLY IN A BIG WAY!

07/29/2026
Harley-Davidson is heading to Sturgis with something to prove.

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HONORING AMERICA

07/21/2026
In addition to “arrive and ride” sales, Sonic is seeking to expand its exclusive merch and motorcycles.

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DEMOS FROM 4 OEMs AT VMD

07/17/2026
The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week.

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OEM UPDATE: DEADWOOD DEBUT

07/15/2026
Just in time for Sturgis, Harley-Davidson rolls out its stripped down, sub-$18,000 softail, dubbed Deadwood.

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IT IS NOT A PARTY UNLESS EVERYONE IS INVITED

07/10/2026
MotoAmerica is bringing more than just racing to Laguna Seca this weekend. In addition to some of the best Superbike racing on the planet, fan activities will take over the Corkscrew and surrounding area.

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SUPER GLIDE IS BACK!

06/12/2026
Need a blast from the past on this Flash Back Friday? H-D’s Super Glide launch video is live on h-d.com and YouTube.

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#WEAREBETTERTOGETHER

06/12/2026
The members of the National Powersports Dealer Association (NPDA) Harley-Davidson Council represent Harley-Davidson dealers across the United States who are committed to serving riders, supporting our local communities, and strengthening the future of the Harley-Davidson brand.

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BACK TO THE BRICKS AS HARLEY ENGINE PRODUCTION RETURNS TO U.S.

06/10/2026
Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company’s “Back to the Bricks” strategy.

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