Harley-Davidson - Dealernews

HARLEY PACKS ITS BAGS AND MOVES AWAY FROM MOTOAMERICA

10/02/2026

Categories: Sport Bike
Tags: FIM, FIM Harley-Davidson Bagger World Cup, Harley-Davidson, IRTA, King Of The Baggers, MotoAmerica, MotoGP

As part of its “evolution” for racing, Harley-Davidson is packing its bags and moving from MotoAmerica to MotoGP, IRTA and FIM. Moving forward, The Motor Company will support the FIM Harley-Davidson Bagger World Cup as the company’s premier racing platform.

MOTOAMERICA RESPONDS

10/02/2026

Categories: Street
Tags: Harley-Davidson, Mission King Of The Baggers, MotoAmerica

Following Harley-Davidson’s announcement that it will conclude its factory racing participation and official team support in the Mission King Of The Baggers Championship after the 2026 season, MotoAmerica issued the following statement:

PRICED TO MOVE?

09/25/2026

Tags: HALO eMotorcycle, Harley-Davidson, LiveWire, LiveWire ONE

At the end of August, LiveWire slashed prices on its HALO eMotorcycle, proclaiming, “The electric motorcycle that defined the category is now available at a new starting MSRP of $13,999

SHIFTING GEARS AT HEROHUB

09/18/2026

Tags: Anders Pigorsch, Harley-Davidson, Herohub

Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.

HARLEY HEADED TO SEMA!

09/11/2026

Categories: ATV, Offroad, Side By Side, Street
Tags: Denago, Harley-Davidson, Kawasaki, KYMCO, Mahindra, Massimo, Powersports, SEMA, SxS, The SEMA Show

After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.

DEALER NEWS:

09/11/2026

Tags: 7 Hills Harley-Davidson, CinCity Harley-Davidson, Harley-Davidson, MotorClothes, motorcycles, Parts & Accessories

“It is with heavy hearts that we announce 7 Hills Harley-Davidson is permanently closing,” says the Loomis Family.

Shifting Gears At Herohub

08/21/2026

Tags: Harley-Davidson, Herohub, Josh DeMoe

Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.

DEALER NEWS: ROLL OUT THE BARREL!

08/14/2026

Tags: Boneyard Harley-Davidson, Bourbon Barrel Harley-Davidson, Four Rivers Harley-Davidson, Frontier Harley-Davidson, Harley-Davidson, Historic Harley-Davidson, Performance Brokerage Services, Tifton Harley-Davidson, Towers’ Bourbon Barrel Harley-Davidson

As one of the nation’s largest dealerships, Four Rivers Harley-Davidson in Paducah, Kentucky, is set to become Bourbon Barrel Harley-Davidson following Eddy Soberon and Eric Sternberg sale to Steven Towers.