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Harley-Davidson News

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SUPER GLIDE IS BACK!

06/12/2026
Need a blast from the past on this Flash Back Friday? H-D’s Super Glide launch video is live on h-d.com and YouTube.

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#WEAREBETTERTOGETHER

06/12/2026
The members of the National Powersports Dealer Association (NPDA) Harley-Davidson Council represent Harley-Davidson dealers across the United States who are committed to serving riders, supporting our local communities, and strengthening the future of the Harley-Davidson brand.

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BACK TO THE BRICKS AS HARLEY ENGINE PRODUCTION RETURNS TO U.S.

06/10/2026
Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company’s “Back to the Bricks” strategy.

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DEALER NEWS: BULL RUN BECOMES PATRIOT HARLEY-DAVIDSON

06/10/2026
In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner.

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AMA GETS HOLESHOT ON RIDE TO WORK DAY

06/05/2026
The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride to Work Day on Capitol Hill on Monday, June 8, 2026.

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QUICK-SHIFTING GEARS AT DRAG SPECIALTIES

06/05/2026
Drag racer Matthew Maldonado trips the lights and races into Drag Specialties’ South East Region. He is now calling on V-Twin dealers in the North Carolina area.

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DEALER NEWS: WHITE’S UNDER NEW OWNERSHIP

05/13/2026
One of the most storied Harley-Davidson dealerships in history has changed hands and teamed up with another area icon as White’s Harley-Davidson and Iron Valley Harley-Davidson announced new ownership on May Day.

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RIDE: HARLEY-DAVIDSON BACK IN THE SADDLE AGAIN?

04/09/2026
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

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TOP 100 DEALER SELLS BAYSIDE STORE

03/27/2026
In a big deal brokered by George Chaconas and Courtney Bernhard, Bayside Harley-Davidson in Portsmouth, Virginia, transferred from Maurice Slaughter to Michael Veracka of MOD Enterprises.

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GLACIAL LAKES HARLEY-DAVIDSON “CONSOLIDATED”

03/13/2026
“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.”

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