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FLASHBACK FRIDAY

09/26/2025
The September issue’s big ask caused a #FlashbackFriday moment back when Mark Rodgers asked Harley Exec Jerry Wilke if dealers were obsolete back in 2021.

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DEALER NEWS: LIFESTYLE CYCLES ALL-IN FOR SIN CITY!

09/16/2025
We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.

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SHIFTING GEARS

09/16/2025
Just before new CEO Artie Starrs starts on October 1, Harley-Davidson, Inc. has appointed two new independent directors, Daniel Nova and Matt Reintjes to its Board of Directors effective September 15, 2025.

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STURGIS RECAP

09/12/2025
With the 85th Anniversary on hand, the annual Sturgis Rally was one for the record books.

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DEALER NEWS: WINDY CITY GROUP SOLD

09/12/2025
Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group.

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CHARGING AHEAD!

09/04/2025
Speaking of packing your bags and heading to Milwaukee, LiveWire’s move back to Juneau Ave. has been completed and Harley-Davidson’s EV spin-off is charging ahead.

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DEALER NEWS: YOUNG POWERSPORTS EURO NOW OPEN FOR BUSINESS

09/04/2025
Located in Ogden, Utah, Young Powersports Euro becomes the region’s exclusive destination for Ducati, BMW and Triumph Motorcycles.

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DEALER NEWS: FAMILY AFFAIR

08/26/2025
What bike did incoming CEO Artie Starrs buy from Maverick Harley-Davidson?

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MONEY IN THE BANK AT WHAT COST?

08/26/2025
On August 25, Harley-Davidson announced the sales of “residual interests in securitized consumer loan receivables” to KKR, a leading global investment firm, and PIMCO, a global leader in active fixed income.

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DESPITE LOSSES, LIVEWIRE CHARGES AHEAD

08/22/2025
Despite continuing headwinds, Harley-Davidson remains committed to its LiveWire division.

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