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Harley-Davidson News

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FORE! HARLEY HAS NEW CEO COMING OCTOBER 1

08/04/2025
Harley-Davidson, Inc. has announced that its Board of Directors appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025.

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STURGIS STARTS TODAY!

08/01/2025
“This is going to be the best rally ever!” says Sturgis Mayor Kevin Forrester.

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IRON LILLY ROARS INTO STURGIS

08/01/2025
As part of Pear’s Jam honoring the women who influence the motorcycle world, a major motion picture preview will drop on Monday, August 4, during the 85th Sturgis Motorcycle Rally.

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PEARL’S JAM SET TO ROCK STURGIS!

08/01/2025
Set for Monday, August 4, “Pearl’s Jam” honors Pearl Hoel, a co-founder of the Sturgis Rally.

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DEALER NEWS: ALL FIVE SONIC HARLEY-DAVIDSON DEALERSHIPS READY TO RALLY

07/25/2025
Sonic Automotive made headlines heading into the 85th Sturgis Rally by opening the first-ever Harley-Davidson store in the city of Sturgis.

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SONIC REPORTS SOLID SECOND QUARTER

07/25/2025
In addition to its region-wide Black Hills take-over and opening the first-ever Harley-Davidson dealership in downtown Sturgis, Sonic has also been moving forward with its powersports division.

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HARLEY HOMECOMING IS HERE

07/09/2025
Headlined by event activations at the local dealers, the Harley-Davidson Homecoming Festival roars into Milwaukee July 10-13, 2025.

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DEALER NEWS: SFE IN MKE

07/09/2025
Scott Fischer Buys Two Landmark Harley Dealerships In Milwaukee

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DEALER NEWS: LOWS FROM THE HIGH COUNTRY

07/01/2025
High Country Harley to close two dealerships.

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DEALER NEWS: SONIC BOOM HITS STURGIS

06/25/2025
Despite being the mecca for the V-Twin world and having a couple of ARO’s, downtown Sturgis has never had a franchised dealership in town during the Rally?

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