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Harley-Davidson News

CATEGORIES

PEARL’S JAM SET TO ROCK STURGIS!

08/01/2025
Set for Monday, August 4, “Pearl’s Jam” honors Pearl Hoel, a co-founder of the Sturgis Rally.

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DEALER NEWS: ALL FIVE SONIC HARLEY-DAVIDSON DEALERSHIPS READY TO RALLY

07/25/2025
Sonic Automotive made headlines heading into the 85th Sturgis Rally by opening the first-ever Harley-Davidson store in the city of Sturgis.

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SONIC REPORTS SOLID SECOND QUARTER

07/25/2025
In addition to its region-wide Black Hills take-over and opening the first-ever Harley-Davidson dealership in downtown Sturgis, Sonic has also been moving forward with its powersports division.

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HARLEY HOMECOMING IS HERE

07/09/2025
Headlined by event activations at the local dealers, the Harley-Davidson Homecoming Festival roars into Milwaukee July 10-13, 2025.

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DEALER NEWS: SFE IN MKE

07/09/2025
Scott Fischer Buys Two Landmark Harley Dealerships In Milwaukee

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DEALER NEWS: LOWS FROM THE HIGH COUNTRY

07/01/2025
High Country Harley to close two dealerships.

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DEALER NEWS: SONIC BOOM HITS STURGIS

06/25/2025
Despite being the mecca for the V-Twin world and having a couple of ARO’s, downtown Sturgis has never had a franchised dealership in town during the Rally?

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NPDA TEAMS UP WITH HD

06/25/2025
Proving once again that politics make for strange bedfellows, the National Powersports Dealer Association joined forces with Harley-Davidson to present a position paper to key members of Congress and the Motorcycle Caucus on Capitol Hill.

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SHIFTING GEARS

06/18/2025
Long-time GM of Powder Keg Harley-Davidson, Angela Murray is the new Managing Partner at Mann’s Harley-Davidson in Edinburgh, Indiana—a P4 Automotive dealership.

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ICYMI THE SHAREHOLDERS HAVE SPOKEN

05/19/2025
Harley-Davidson Board Retained

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