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BANK HOLIDAY? BRP FINANCIAL SERVICES UPDATE

08/28/2026
“Our dealers are at the heart of everything we do and we are committed to making it easier for them to do business with us. BRP Financial Services will provide financing solutions that support their sales growth, give them credit flexibility to close more deals, and strengthen their long-term customer relationships. The offering aims to make product ownership more accessible to consumers, while maintaining the premium brand experience they expect from BRP.” – David Baker, Vice-President and General Manager, Powersports North America at BRP.

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CASTING A WIDER NET AT CLUB BRP

08/18/2026
From a Senna Edition Sea-Doo, 5th Anniversary updates to the Switch pontoon platform and an all-new Spark X, Club BRP in Orlando this week saw Can-Am cast a wider net in its marine, off-road, motorcycle and 3-Wheel vehicle markets.

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SPEAKING OF SEA-DOO & SENNA…

08/18/2026
Club BRP saw the launch of a partnership between Sea-Doo and Senna Brand with the debut of the RXP-X Senna 350 flagship model.

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SHIFTING GEARS: FOR WHOM THE BELL TOLLS

08/11/2026
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.

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BRP CAN DRIVE 35

07/03/2026
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.

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THAT’S THE BRAKES… 

04/22/2026
Citing “Front Brake Failure” in some units, the National Highway Traffic Safety Administration has directed BRP to recall certain 2025 Can-Am Origin electric motorcycles.

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BRP MAKES BANK 

03/27/2026
This week BRP closed out the books on the three- and twelve-month periods ended January 31, 2026

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SHIFTING GEARS AT BRP

12/19/2025
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.

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ELECTRIC REBELLION!

12/05/2025
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.

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NPDA IS LOOKING FOR A FEW GOOD DEALERS

11/12/2025
BMO Capital Teams With National Powersports Dealer Association

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