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SHIFTING GEARS: BETA BAGS A BIG DOG!

09/03/2026
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.

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YAMAHA OUTDOOR ACCESS CONTINUES

08/25/2026
Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).

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RACING BACK TO SCHOOL IN STYLE

08/18/2026
Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide.

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OEM UPDATE: TEWA IS IN IT TO WIN IT!

08/14/2026
Noting that U.S.-based TEWA MOTO is more than just another clone from China, the upstart EV operation is on a mission.

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FLY RACING 2027… AND BEYOND

07/24/2026
Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”

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FLASHBACK FRIDAY FROM THE WICK!

07/10/2026
Commemorating MX racing’s return to The Wick 338 this weekend, Legends and Heroes of Motocross is paying tribute to local legends to coincide with 50 years of Pro Motocross Championship racing at Western Massachusetts’ famed sand track.

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STAY TUNED

07/10/2026
They say life imitates art, but what about the life of one of powersports leading artists?

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SHIFTING GEARS AT TURN 14

07/10/2026
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.

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SMOKIN’

07/08/2026
Too late for 2-Stroke Tuesday, but just in time for the ongoing 2-Stroke Revolution taking place in the U.S. marketplace this summer, the 2027 Fantic XE300 smokers are here in the U.S. commencing with Dealer deliveries this month.

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REDBUD!!! 

07/03/2026
Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SMX World Championship.

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