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REDBUD!!! 

07/03/2026
Nothing says July 4th in the moto world quite like RedBud! Saturday’s 53rd running of the 5.11 RedBud National will take place on America’s 250th Anniversary, July 4th for Round 22 of the 2026 Monster Energy SMX World Championship.

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ADVOCACY: THE QUIET WARRIOR SOUNDS OFF

07/03/2026
As our nation celebrates 250 years of freedom, all of us at Quiet Warrior Racing (QWR) are reminded just how fortunate we are to live in a country blessed with extraordinary public lands and the freedom to explore them.

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BRP CAN DRIVE 35

07/03/2026
Sammy Hagar had a problem driving 55, but BRP’s drive to 35 was a snap. Originally launched to celebrate Tread Lightly!’s 35th anniversary, the “Drive 35” campaign encourages riders and outdoor recreation enthusiasts to complete free online Responsible Rider Masterclass courses designed to educate users on how to minimize their impact and help protect trails, waterways and snow recreation areas for future generations.

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AMA PITBIKE NATIONAL CHAMPIONSHIP SET FOR VMD

06/26/2026
As if anyone needed another reason to join the festivities at Vintage Motorcycle Days, the third-annual AMA Pitbike Championship will run alongside Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution and will be sponsored by SSR Motorsports and All Balls Racing.

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DEMO DAYS SET TO ELECTRIFY SO-CAL

06/24/2026
Kicking off this weekend, Demo Days Festival is the largest outdoor vehicle demo festival in North America.

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DEALER NEWS: BILL GLODICH HONDA CELEBRATES 80th ANNIVERSARY

06/24/2026
Bill Glodich Honda celebrated its 80th anniversary with an open house event on June 27th, but today was a red letter day for the Frankfort, Illinois dealership.

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SHIFTING GEARS FOR EV EXEC

06/19/2026
“After six years at Zero Motorcycles Inc., it’s time to close this chapter. Started on social. Ended up owning global marketing automation. In between, a bit of everything.” says hard charging EV exec Patrick Flynn.

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SCOT HARDEN IS DRIVEN TO RIDE

06/17/2026
Happy belated birthday to industry advocate and Dealernews columnist Scot Harden. To celebrate turning 70 he is featured on the latest episode of the Driven To Ride podcast.

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DISTRIBUTOR DOINGS: FXR TO HELMET HOUSE

06/17/2026
FXR Racing, a global leader in performance MX and snowmobile segments, has signed a strategic long-term distribution partnership with Helmet House.

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THE GREAT X-CAPE! 

06/10/2026
Speaking of BIG news from EICMA, we first saw the 2027 X-Cape 1200 in Milan, then U.S. dealers were treated to the North American debut with a drum line at AIMExpo the first week of January.

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