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AMA & BDR ADVANCE ADVOCACY, EDUCATION & ACCESS

09/09/2026
“The Backcountry Discovery Routes organization brings over $60 million worth of economic impact to local communities annually by making over 20,000 miles of backcountry tracks available to the riding community,” notes American Motorcyclist Association President and CEO Rob Dingman.

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SEMA KICKS DOWN GRANT TO TREAD LIGHTLY!

09/09/2026
As part of its SEMA Cares outreach. SEMA’s Truck & Off-Road Alliance (TORA) kicked down a grant to the Tread Lightly team.

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DEALER NEWS: 

09/09/2026
Last month, Columbia Powersports Center celebrated 50 years in business, highlighted by the presentation of a 50-year plaque from Kawasaki Motors Corp. District Sales Manager Ryan Smith presented the meaningful recognition of this milestone.

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TURN 14 RETURNS TO SAND SPORTS SUPER SHOW

09/09/2026
Distribution giant Turn 14 is set to showcase brands at the Sand Sports Super Show taking place Sept. 18-20 at the OC Fair & Event Center in Costa Mesa, California.

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SHIFTING GEARS: BETA BAGS A BIG DOG!

09/03/2026
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.

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YAMAHA OUTDOOR ACCESS CONTINUES

08/25/2026
Six dealerships and Yamaha Motor Corp. are awarding more than $225,000 in second-quarter funding through the Yamaha Outdoor Access Initiative (Yamaha OAI).

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RACING BACK TO SCHOOL IN STYLE

08/18/2026
Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide.

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OEM UPDATE: TEWA IS IN IT TO WIN IT!

08/14/2026
Noting that U.S.-based TEWA MOTO is more than just another clone from China, the upstart EV operation is on a mission.

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FLY RACING 2027… AND BEYOND

07/24/2026
Against the backdrop of Washougal, FLY Racing launched the 2027 line. Senior Media & Communications Manager Jason Thomas explained to the moto media in the pits that, “This is a reset… A return to what matters most and a renewed commitment to why we ride: Performance. Protection. Passion.”

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FLASHBACK FRIDAY FROM THE WICK!

07/10/2026
Commemorating MX racing’s return to The Wick 338 this weekend, Legends and Heroes of Motocross is paying tribute to local legends to coincide with 50 years of Pro Motocross Championship racing at Western Massachusetts’ famed sand track.

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