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DUCATI ENTERS NEW ERA: DESMO FOR THE DIRT!

04/11/2025
After making its April 3 debut, Ducati’s Desmo 450 MX bike will be in action at the Monster Energy MXGP of Trentino, this weekend on the Il Ciclamino circuit at Pietramurata, Italy.

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DITTO FOR DUCATI DEALERS

04/11/2025
Believe the hype! After its global debut and Tony Cairoli’s return to the race track at this weekend’s MXGP round in Trentino, U.S. dealers can expect to get the Ducati Desmo450 MX in July.

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DO THE RIGHT THING

04/11/2025
“The Recreational Trails Program is one of the most impactful federal initiatives supporting off-highway recreation,” said Christy LaCurelle, President and CEO of the MIC, ROHVA and SVIA in announcing efforts to fund the RTP.

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SPEAKING OF SHUTDOWNS…

03/21/2025
OHV Community Feeling The Impacts Of The Hiring Freeze

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DEALER-DRIVEN RIDER SUPPORT PROGRAMS

03/21/2025
With qualifiers for Loretta’s hitting high gear, MX Futures underway and the weather about to break for local tracks around the country, now is the time when the next crop of #1 plate contenders (and pretenders) show up at shops looking for sponsorships… and now Dealers have the “Answer” to becoming a sponsored rider.

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SHIFTING GEARS 

03/11/2025
Mina Hami is the newest member of the Beta Motorcycles team.

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ORANGE BLOOD CAMPAIGN LAUNCHED

02/26/2025
According to Austria, the ‘ORANGE BLOOD’ campaign will involve other awareness-building acts like signage, slogans, videos and visual content on network channels, social media and media partners.

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BRABEC MOUNTS A CHARGE IN THE MARATHON STAGE!

02/26/2025
Ricky Brabec made a strategic surge to 2nd overall in the Abu Dhabi Desert Challenge.

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IS KTM OUT OF THE WOODS, YET?

02/25/2025
In a brief (very brief considering the complexity of the situation) PIERER Mobility claimed KTM was back on track and motorcycle production will resume in “mid-March 2025.”

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AFTER AIMExpo TURN 14 HEADED TO AMA VMD

02/14/2025
Even as the checkered flag was dropping on AIMExpo, the Turn 14 team was already racing ahead with its next major powersports event activation!

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