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CHIP OFF THE OLD BLOCK! PRESTON CAMPBELL JOINS HRC DAKAR EFFORT

12/31/2025
Backed by Monster Energy, HRC is going into Dakar with a two rider Rally2 team representing the next generation of rally-raid talent: Preston Campbell (son of Baja legend Johnny Campbell) and promising up-and-comer from Portugal Martim Ventura.

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SW-MOTECH ON TARGET FOR AIME

12/19/2025
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.

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#FLASHBACKFRIDAY

12/19/2025
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.

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FLY LOYALTY INITIATIVE LAUNCHES 

12/12/2025
Did you catch the launch of Western Power Sports “FlyFam” initiative?

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TIME TO TUNE IN!

11/21/2025
The thought of being trapped indoors watching a meaningless game like the 0-11 Lions take on the Titans with estranged — and just plain strange — extended family members got you down this Turkey Day break? How about a full week of moto as the Mini O’s go off.

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HONDA MAKES HISTORY

11/17/2025
The SLR Honda team celebrated company founder Soichiro Honda’s 119th birthday in style bey totally dominating the Baja 1000.

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SHIFTING GEARS AT DENAGO

11/12/2025
Discovering the Denago difference! Industry veteran John Lawson joins Denago Powersports as its new Parts & Services Manager.

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HEADS UP! JUST1 RACES INTO EICMA

11/04/2025
Fresh from its recent successes in the Motocross World Championship with Romain Febvre, Just1 Racing, will showcase its full range of helmets from its 2026 catalog at EICMA.

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TIME FOR THE TLD LIVERY

10/29/2025
Where is the sticker kit? After parking the big rig at the 2025 SX rounds, Ducati North America “officially” announces the Troy Lee Designs Red Bull Ducati Factory Racing Supercross and Pro Motocross team.

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TIME TO CONNECT?

10/22/2025
AIMExpo Is Coming, Are You Going?

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