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05/14/2026
Spanning more than 40 training sites across 23 states, dealers have already committed to hosting Motorcycle Safety Foundation RIDE Day events, with additional participation expected in the coming weeks.

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05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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04/24/2026
“We are excited to announce a new addition to the Segway Powersports team,” says Marketing Director Gabriel Cruz.

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04/17/2026
More than 1 million hands-on demos delivered since 2021.

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04/15/2026
Motorcycle racers in Kansas were the big winners when Kansas Gov. Laura Kelly (D) signed HB 2416, granting Right-to-Race protections to racetracks throughout the state.

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04/15/2026
Despite fast-tracking through the Wisconsin State Assembly and Senate AB 880, “Right to Race” legislation was black flagged by Gov. Tony Evers (D) who vetoed the bipartisan-supported legislation.

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04/06/2026
KTM has been quietly refining its Freeride E moto for the past decade, but now they are sounding off about more power, greater range and improved charging times for the eMoto.

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04/03/2026
Triumph shares a longstanding connection with the quintessential English icon James Bond. Most recently Triumph was showcased in the 25th Bond film, No Time To Die, where 007 rides a Triumph Scrambler 1200 XE in the dramatic opening sequence set in Matera, Italy.

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04/03/2026
Win some, lose some… but our industry can’t afford to lose too many more MX facilities.

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03/27/2026
This week BRP closed out the books on the three- and twelve-month periods ended January 31, 2026

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