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Royal Enfield News

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FLASHBACK FRIDAY: BAXTER BECOMES FLAGSHIP DEALERSHIP 

07/17/2026
Welcome to Marne, Iowa. Population 110! In motorcycling’s version of Field of Dreams, Royal Enfield announced our friends from Baxter Cycle were the first flagship dealer for the brand in North America.

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BTR IS BACK! ROYAL ENFIELD RECAP

07/17/2026
Speaking of Royal Enfield flashbacks, it seems like just yesterday our friend Bree Poland was explaining here crazy concept for Royal Enfield’s Build.Train.Race. Then COVID came and she doubled up on the BTR Flat Track program, for women, added Slide School to the mix and added BTR roadracing to the mix.

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DEMOS FROM 4 OEMs AT VMD

07/17/2026
The latest bikes from four OEMs will be juxtaposed with some of the oldest motorcycles in the USA during AMA Vintage Motorcycle Days next week.

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DEALER NEWS: RIDENOW GOES BIG IN TALLAHASSEE

06/12/2026
Billing it as “The Panhandle’s Premier Powersports Destination”, RideNow rolled out its new flagship facility for Florida: RideNow Tallahassee.

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DEALER NEWS: MOM’S PARTS WITH POLARIS

07/16/2025
In a case of irreconcilable differences, MOM’s and Polaris have parted ways.

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VMD AMA HALL OF FAME BIKE SHOW SET FOR JULY 26

04/24/2025
“We are thrilled to partner with AMA for the Hall of Fame Bike Show at the 2025 AMA Vintage Motorcycle Days,” claims Motorcycle Classics Editor Mark Mederski.

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THE SEASON BEGINS

04/04/2025
Big weekend at Barber for MotoAmerica’s roadracing program!

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ROYAL ENFIELD RETURNS TO AIMExpo

02/12/2025
To commemorate 10 years in the U.S. market, Royal Enfield co-located its 2025 Dealer meeting with AIMExpo in Las Vegas and returned to the show floor in a big way.

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DEALER NEWS: BAXTER RE #1

02/12/2025
Speaking of Royal Enfield’s dealer meeting in Las Vegas in conjunction with AIMExpo, our friends from Baxter Cycle were named the #1 Royal Enfield Dealer in North America over some serious contenders!

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DEALER NEWS: MARK ENGEL SELLS TO SONIC

12/11/2024
Mark Engel, President of Motorcycles of Charlotte and Motorcycles of Greensboro, began his journey to success more than 20 years ago when he, his wife Gail and Tony Ryan, purchased the Charlotte store.

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