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AIMExpo News

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THE GREAT X-CAPE! 

06/10/2026
Speaking of BIG news from EICMA, we first saw the 2027 X-Cape 1200 in Milan, then U.S. dealers were treated to the North American debut with a drum line at AIMExpo the first week of January.

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TEAM DEALERNEWS GETS HOLESHOT ON ORLANDO

05/22/2026
Team Dealernews has the holeshot when the powersports industry races into Bike Week in 2027, already securing our spot on the AIMExpo grid.

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DIRTBAG BRANDS FLIPS THE SCRIPT AT AIMExpo

05/22/2026
“We are puppets of that device…” One of the most honest moments from our recent conversation with Robin Hartfiel from Dealernews and the Motorcycle Industry Council during American International Motorcycle Expo (AIMExpo) 2026, notes Dirtbag Brands founder Josh Salazar.

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BACK TO THE FUTURE!

04/24/2026

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GODSPEED GEORGE BARBER

02/17/2026
“We are deeply saddened by the passing of George Barber,” says the Barber Museum.

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PRODUCT NEWS: SW-MOTECH EXPANDS OPTIONS

02/13/2026
With U.S. operations based in Beaverton, Oregon, it stands to reason that SW-MOTECH knows a thing or two about inclement weather.

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SHIFTING GEARS AT AIMExpo

02/11/2026
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.

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MUST SEE TV

02/04/2026
Set for February 19th, MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together will feature a trio of thought leaders exploring how to get more riders to Ride With Us.

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ANAHEIM ROCKED!

01/28/2026
AIMExpo 2026 wasn’t just a trade show… It was a complete, immersive experience — and a clear statement about where the powersports industry is headed.

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AIMExpo 2026 EVENT RECAP

01/23/2026
AIMExpo 2026 marked another defining moment for the powersports industry.

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