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Shifting Gears News

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SHIFTING GEARS AT HEROHUB

09/18/2026
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.

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SHIFTING GEARS: INDUSTRY PRO BACK IN THE SADDLE!

09/16/2026
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.

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SHIFTING GEARS: BETA BAGS A BIG DOG!

09/03/2026
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.

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SHIFTING GEARS AT MIC

09/01/2026
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.

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SHIFTING GEARS: FROM POLARIS TO RED WING

08/28/2026
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.

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SHIFTING GEARS AT AMA

08/25/2026
American Motorcyclist Association (AMA) is “lawyering up” to better advocate on behalf of riders in the central states. Texas attorney Scott Jones joins the AMA’s Government Relations Department as Central States Representative.

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Shifting Gears At Herohub

08/21/2026
Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships.

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Shifting Gears

08/14/2026
New OEM Tewa Moto Inc. adds an old hand as powersports industry veteran Colin Preiser becomes Brand Director for North America.

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SHIFTING GEARS: FOR WHOM THE BELL TOLLS

08/11/2026
“After nearly 9 incredible years with Fox Racing, today marks the end of an unforgettable chapter in my career,” says veteran road warrior Ryan Osborne.

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SHIFTING GEARS AT SEGWAY

08/07/2026
“Thank you Segway Powersports US, for the opportunity to join the team,” said an elated Kellen Kerbs.

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