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Shifting Gears News

CATEGORIES

SHIFTING GEARS FOR YAMAHA INDUSTRY ICON

07/15/2026
Shooting Starr! “I am very happy and excited to announce that I have officially joined Yamaha Motor Finance Corporation (YMFC), as Director of Global Communications,” announces industry icon Bob Starr.

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SHIFTING GEARS AT TURN 14

07/10/2026
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.

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ARCTIC CAT SHIFTING GEARS

07/08/2026
Arctic Cat adds long-time BRP regional sales director Avi Laub to head sales.

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SHIFTING GEARS AT BOBCAT

07/03/2026
Following a distinguished career spanning nearly 30 years with the company, Mike Ballweber, president of Doosan Bobcat North America, Inc., is stepping down effective July 31.

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LET THE GOOD TIMES ROLL! SHIFTING GEARS AT KAWASAKI

07/01/2026
Let the good times roll! Kawasaki Motors Corp., U.S.A. welcomes Eiko Kirino as President effective immediately.

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SHIFTING GEARS AT POLARIS

06/26/2026
The whole package? Effective June 19th, Polaris Inc. has given Dustin J. Semach a seat on the company’s Board of Directors.

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SHIFTING GEARS: DAN MARINO JOINS LEMAN’S TEAM

06/24/2026
The draft is over and Dealers in Miami have a new play caller joining the LeMans team.

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SHIFTING GEARS FOR EV EXEC

06/19/2026
“After six years at Zero Motorcycles Inc., it’s time to close this chapter. Started on social. Ended up owning global marketing automation. In between, a bit of everything.” says hard charging EV exec Patrick Flynn.

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NPDA SHIFTING GEARS

06/17/2026
Better Together: To assist the National Powersports Dealer Association’s efforts to “connect” with more constituents, powersports pro Steve Gotoski joins the team as Membership & Marketing Director in the run up to the association’s industry networking event, DealerConnect.

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SHIFTING GEARS FOR MEDIA SALES PRO

06/12/2026
Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close.

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