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Shifting Gears News

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RAYCE WINS, INDUSTRY LOSES LEGEND

10/09/2026
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.

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SHIFTING GEARS FROM TLD TO D30

10/06/2026
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.

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SHIFTING GEARS

10/02/2026
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.

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SHIFTING GEARS AT MASSIMO

09/25/2026
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.

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SHIFTING GEARS: 

09/23/2026
Wait, what? The Creative Director for iconic AXO gear circa 1984-1993 and later Art Director for Alpinestars circa 1993-2004 Kenny Safford is now the Chief Designer at Thrashin Supply Co.

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SHIFTING GEARS AT HEROHUB

09/18/2026
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.

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SHIFTING GEARS: INDUSTRY PRO BACK IN THE SADDLE!

09/16/2026
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.

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SHIFTING GEARS: BETA BAGS A BIG DOG!

09/03/2026
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.

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SHIFTING GEARS AT MIC

09/01/2026
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.

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SHIFTING GEARS: FROM POLARIS TO RED WING

08/28/2026
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.

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