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Shifting Gears News

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SHIFTING GEARS: 

10/28/2026
On Monday, October 26, LiveWire disclosed that CEO Karim Donnez had resigned, effective October 21. This set off a chain of events culminating in a “Special Restructuring Committee” being established and the appointment of a “Chief Restructuring Officer” effective immediately.

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Shifting Gears At Bonnell

10/26/2026
Powersports Brand Development pro Chrystal Banz continues her career charge! “Proud to announce that I’ve joined a team of industry movers and shakers at Bonnell.”

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SHIFTING GEARS FLASHBACK FRIDAY EDITION

10/23/2026
“I’m proud to share that I’ve been named President of NiteRider,” says industry veteran Drew Engelmann.

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SHIFTING GEARS AT THE MOTOR CO.

10/20/2026
Here comes the judge? Gayle Littleton is now Chief Legal officer for Harley-Davidson.

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SHIFTING GEARS AT INDIAN

10/16/2026
Indian Motorcycle has a new chief! Angela Stewart has been promoted to Director, North American Sales & Market Development.

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SHIFTING GEARS AT TURN 14 POWERSPORTS

10/14/2026
Turn 14 Powersports is grabbing another gear. “Please join me in welcoming Braylan Mayorga, our new Social Media Specialist – Powersports, based in Keller, Texas,” says Eric Mauer, Powersports Marketing Lead for Turn 14 Powersports.

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RAYCE WINS, INDUSTRY LOSES LEGEND

10/09/2026
Checkered flag for Rayce Guthrie! Everyone who ever exhibited at Dealer Expo knew him as the local dealership who supplied display bikes for the tradeshow, but long after he and wife Julee sold Bloomington Powersports, he continued to serve the local community and ABATE.

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SHIFTING GEARS FROM TLD TO D30

10/06/2026
Heads up! Industry icon Teri Lynn shifts from Troy Lee Designs to the protective specialty experts at D30.

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SHIFTING GEARS

10/02/2026
Continuing its charge as a leading American manufacturer of powersports batteries, Yuasa Battery, Inc. has appointed Thomas Charno as Vice President of Sales & Marketing.

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SHIFTING GEARS AT MASSIMO

09/25/2026
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.

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