SUBSCRIBE TO DEALERNEWS
Search
Facebook-f X-twitter Instagram Youtube

SEMA News

CATEGORIES

HARLEY HEADED TO SEMA!

09/11/2026
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.

Read More >

CALLING ALL CUSTOMS

09/11/2026
Speaking of SEMA, the 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America.

Read More >

SEMA KICKS DOWN GRANT TO TREAD LIGHTLY!

09/09/2026
As part of its SEMA Cares outreach. SEMA’s Truck & Off-Road Alliance (TORA) kicked down a grant to the Tread Lightly team.

Read More >

SHIFTING GEARS AT TURN 14

07/10/2026
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.

Read More >

SEMA NEWS: BIKES ADDED TO BATTLE OF THE BUILDERS

07/01/2026
SEMA continues to roll out the red carpet to welcome the powersports industry to the 2026 trade show.

Read More >

POWERSPORTS PEOPLE WELCOME

05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

Read More >

GETTING THE HOLESHOT ON SEMA!

04/29/2026
Denago PowerSports is an early adopter of the Specialty Equipment Market Association (SEMA) Powersports Pavilion.

Read More >

WIN SOME…

04/15/2026
Motorcycle racers in Kansas were the big winners when Kansas Gov. Laura Kelly (D) signed HB 2416, granting Right-to-Race protections to racetracks throughout the state.

Read More >

LOSE SOME

04/15/2026
Despite fast-tracking through the Wisconsin State Assembly and Senate AB 880, “Right to Race” legislation was black flagged by Gov. Tony Evers (D) who vetoed the bipartisan-supported legislation.

Read More >

SEMA GETS SERIOUS ABOUT POWERSPORTS

04/06/2026
The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

Read More >

Subscribe to Dealernews

From outside of the United States? List your zip code after your state inside the ‘State’ box instead of the Zip Code box.

By submitting this form, you are consenting to receive marketing emails from: Dealernews. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact