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SQUIRE LOOKING TO LOCK UP BUSINESS AT SEMA

09/30/2026
Founded in England in 1780, Squire has spent more than two centuries developing security products designed to protect motorcycles, bicycles, equipment and property… now the brand has set its sights on the colonies, um, United States.

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E-HAWK 10 CHARGES INTO SEMA

09/25/2026
Big news from a small machine! Denago PowerSports (Booth #57217) will be charging into the Powersports Pavilion at the SEMA show with the updated 2027 E-Hawk 6 and the all new E-Hawk 10.

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SHIFTING GEARS AT MASSIMO

09/25/2026
Massimo is on the gas heading into the SEMA show with expanded leadership and some class-leading vehicles. Back in April, Massimo Group (Booth # 56217) announced the appointment of Quenton Petersen as Chief Executive Officer.

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TOOL TIME SET FOR SEMA

09/18/2026
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.

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HARLEY HEADED TO SEMA!

09/11/2026
After welcoming the powersports world to the world’s largest aftermarket event — The SEMA Show — Harley-Davidson rolls into Las Vegas as a foundational anchor for the new Powersports Pavilion.

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CALLING ALL CUSTOMS

09/11/2026
Speaking of SEMA, the 2026 SEMA Battle of the Builders competition will debut a new element – a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheeled vehicles in America.

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SEMA KICKS DOWN GRANT TO TREAD LIGHTLY!

09/09/2026
As part of its SEMA Cares outreach. SEMA’s Truck & Off-Road Alliance (TORA) kicked down a grant to the Tread Lightly team.

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SHIFTING GEARS AT TURN 14

07/10/2026
Just in time for SEMA’s Powersport Pavilion roll out, Turn 14 Distribution is expanding its powersports outreach with the addition of Garrett Comer, Outside Territory Manager for the key Arizona and California territories.

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SEMA NEWS: BIKES ADDED TO BATTLE OF THE BUILDERS

07/01/2026
SEMA continues to roll out the red carpet to welcome the powersports industry to the 2026 trade show.

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POWERSPORTS PEOPLE WELCOME

05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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