Concurrent with the excitement from The SEMA Show in Las Vegas, the world’s oldest and largest motorcycle show returned to Milan for EICMA 2026. Unlike Harley-Davidson’s CEO Artie Starrs, Dealernews’ corporate jet is grounded and we had to defer to mountain bike hall of famer and legendary moto journalist, Zap Espinoza to fly the flag in Italy.
Stay tuned to Dealernews socials for some of the up to the minute updates from Zap.
Or cut to the chase at EICMA.it for all the details.
