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RIDE REPORT

09/25/2026
According to the latest research from the Motorcycle Industry Council, the U.S. powersports retail marketplace represents $48.2 billion in economic value, supporting 112,221 dealership jobs and $5.6 billion in payroll across 10,632 powersports retailers nationwide.

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RABACONDA ROLLS OUT UTV APPLICATION AT SAND SPORTS SUPER SHOW

09/16/2026
Already the worldwide leader in portable tire-changing tools, Rabaconda is rolling out its 4-Wheel Adapter Kit at the Sand Sports Super Show September 18-20 at the OC Fair & Event Center in Costa Mesa, California.

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HONDA INVESTS IN U.S. MANUFACTURING FACILITY

11/19/2025
Honda is investing $9.658 million to modernize its North Carolina Manufacturing (NCM) plant.

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TOOL TIME!

10/31/2025
Just in time for SEMA, CruzTOOLS accessory tool kits have been added to Turn 14 Distribution’s expanding powersports line card.

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OH CANADA… KAYO IS COMING, EH?

10/09/2025
Kayo USA Expands Distribution Into Canada

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MIC CALL TO ACTION

09/19/2025
New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.

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INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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Renewal of Passion For Generations To Come

04/24/2025
Former Arctic Cat executive, Brad Darling, and an Investment Group acquire the Thief River Falls-based manufacturer of snowmobiles, ATVs and Side-by-Sides.

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