Club BRP saw the launch of a partnership between Sea-Doo and Senna Brand with the debut of the RXP-X Senna 350 flagship model. This unit features Sea-Doo’s all-new — and most powerful personal watercraft engine from the factory — the Rotax 1630 ACE. It delivers 350 horsepower and a 15% faster 0–60 mph acceleration compared to previous models.
“The RXP-X has always represented the pinnacle of personal watercraft performance, and9partnering with Senna Brand elevates that standard to an entirely new level,” said James Heintz, Director, Global Product Strategy, Sea-Doo & Vehicle Connectivity at BRP. “This is more than a watercraft – it’s a tribute to a champion whose bold, individual spirit proved that true greatness comes from having the courage to trust your instincts, explore beyond the expected, and do more with every moment.”
“Ayrton Senna never accepted limits – he was driven by a desire to inspire others to go beyond what they believed possible,” added Bruno Senna, Nephew of Ayrton Senna and Ambassador of Senna Brand. “Every partnership we build carries the responsibility to translate Ayrton’s values into relevant experiences. Sea-Doo embraced that from day one, combining performance with passion. We are proud to see his legacy continue to inspire a new generation on the water.”
Senna-inspired design elements include custom branding and a colorway modeled after his iconic racing helmet. Adding to its exclusivity, only 1,991 units will be produced worldwide, commemorating the year Ayrton Senna secured his third and final Formula 1 World Championship.
Integrated Signature & Championships: Ayrton Senna’s iconic signature is laser-integrated into the craft, alongside recognition of his three world championship victories.
Senna Inspired Quotes: Two inspirational quotes, “Seek your truth” and “Born to win,” are inscribed around the unit, representing the mindset that has inspired generations to pursue excellence with courage, authenticity and determination.
Matching Passenger Seat: A coordinating passenger seat is included, allowing friends and family to ride together.
Senna-Branded Protective Cover: A custom Senna-branded cover is included to protect and showcase the craft when not in use.
Numbered Tribute Plate: A numbered plate bearing 1991 pays homage to Ayrton’s final World Championship.
Helmet-Matched Colorway: Through a highly exclusive coloration process, the RXP-X Senna 350 was meticulously designed to mirror Senna’s original racing helmet, ensuring an authentic and visually stunning tribute.
Alongside the Senna collaboration, Sea-Doo’s 2027 lineup introduces meaningful innovations across its personal watercraft and pontoon portfolios, giving riders more power, enhanced technology and additional ways to enjoy their time on the water. Its broader 2027 lineup is highlighted by:
• The introduction of the all-new Spark X model
• A new Rotax 1000 ACE engine that boosts Spark top speed by 15%
• Expanded connectivity across the lineup with the 10.25-inch touchscreen display
• Fifth-anniversary updates to the Sea-Doo Switch pontoon family, including enhanced technology, larger fuel capacity on select models and new rider-focused features
