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Harley-Davidson News

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HARLEY REJOINS THE MARVEL UNIVERSE

04/04/2025
First it was Captain America going old school on a 1942 WLA (known as the “Liberator”) in Captain America: The First Avenger, circa 2011.

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SPEAKING OF HEROES…

04/04/2025
With Harley dealers as the unifying element, The Motor Company has launched the 2025 Let’s Ride Challenge – Ride for Heroes.

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HARLEY DEALER SUGGESTS FLIPPING THE SCRIPT!

04/04/2025
“Dealers are the ambassadors of excitement,” declares Matt Laidlaw in the April cover story. “We need to excite people about the sport of motorcycling.

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HOW FAST CAN YOUR CUSTOMERS AFFORD TO GO?

03/05/2025
Harley Launches $110,000 Bagger At Bike Week

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THE MOTOR COMPANY REPORTS Q4 DROP

02/21/2025
Harley-Davidson lost money in 2024, according to the Q4 financials: HDMC revenue of $420 million, down 47% vs. prior year.

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DEALER NEWS: HISTORY IS MADE

02/19/2025
After four generations of family ownership, Historic Harley-Davidson in Topeka, Kansas, has been sold. Helping make history, the team from Performance Brokerage Services facilitated the transfer of the landmark dealership from Mike Patterson to Steven and Nicole Towers.

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OEM UPDATE: LAUNCH DAY FOR 2026 HARLEY-DAVIDSON MODELS

01/24/2025
Yesterday was “launch day” as Harley-Davidson took the wraps off its 2025 model line-up.

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DEALER NEWS: NEW DIGS FOR MANCHESTER HARLEY-DAVIDSON

01/17/2025
Manchester Harley-Davidson is thrilled to announce the upcoming move to our brand-new, state-of-the-art dealership located in Hooksett, NH.

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SHIFTING GEARS AT THE MOTOR CO.

01/10/2025
Promoting from within: Harley-Davidson has named Jonathan Root as President, Commercial; Root will also continue to serve as Chief Financial Officer at The Motor Company.

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DEALER NEWS: SOMEBODY IS IN THE DOG HOUSE!

01/01/2025
Local landmark Cox’s Harley-Davidson in Rock Hill, South Carolina, has been sold by Jan Cox to Carson Baker and renamed “Dog House Harley-Davidson”.

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