

Herohub has added industry hero Josh DeMoe to its leadership team as Director of Performance Groups & Strategic Partnerships. With more than 25 years of hands-on Harley-Davidson experience, DeMoe has over two decades working within the dealer network, followed by five years serving on The Motor Company’s Dealer Operations Consulting team, where he worked with 125+ dealerships nationwide to improve processes, train leadership teams, and implement operational systems that consistently resulted in resilient and predictable growth.
“Josh has a deep understanding of dealership operations and leadership,” notes Jared Burt, CEO of Herohub. “His extensive experience with Harley-Davidson dealers and expertise in building high-performing teams make him an invaluable addition to our mission of empowering dealerships to achieve sustainable growth.”
In his new role, DeMoe will head Herohubs’ high-impact Performance Groups, Dealer Operations Bootcamps, and one-on-one coaching, helping dealerships streamline operations, strengthen leadership and achieve measurable results. He will also cultivate strategic partnerships with industry leaders and companies aligned with Herohub’s mission of helping dealerships succeed.




















