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SEMA Show News

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HARLEY-DAVIDSON HEADED TO SEMA

10/30/2026
The Q3 results indicate increased Gross Margins while decreasing operating expenses. “We are pleased with the continued progress made toward aligning wholesale activity with retail demand, achieving a further 26% reduction in dealer inventory while delivering 5% growth in global retail sales compared with Q3 2025,” said Artie Starrs, President and CEO, Harley-Davidson.

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TOOL TIME SET FOR SEMA

09/18/2026
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.

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SEMA NEWS: BIKES ADDED TO BATTLE OF THE BUILDERS

07/01/2026
SEMA continues to roll out the red carpet to welcome the powersports industry to the 2026 trade show.

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KYMCO ALL-IN FOR SEMA

06/26/2026
Betting on a sure thing, KYMCO is going all-in for the upcoming SEMA show set for November 3-6, 2026, at the Las Vegas Convention Center.

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MAYDAY! THE SEMA SHOW IS GOING DOWN!

04/29/2026
Sound the alarm! Registration for the SEMA Show opens online Monday, May 4, for the 2026 event.

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SEMA EXPANDS 2026 SHOW WITH DEDICATED POWERSPORTS PAVILION

03/19/2026
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.

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RIDE WITH US

10/30/2024
Hosting Moto Intros At SEMA

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