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Specialty Equipment Market Association News

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04/29/2026
Denago PowerSports is an early adopter of the Specialty Equipment Market Association (SEMA) Powersports Pavilion.

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04/15/2026
Motorcycle racers in Kansas were the big winners when Kansas Gov. Laura Kelly (D) signed HB 2416, granting Right-to-Race protections to racetracks throughout the state.

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04/15/2026
Despite fast-tracking through the Wisconsin State Assembly and Senate AB 880, “Right to Race” legislation was black flagged by Gov. Tony Evers (D) who vetoed the bipartisan-supported legislation.

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04/06/2026
The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

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03/19/2026
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.

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