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06/10/2026
In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner.

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06/05/2026
Remind customers that Tuesday is Ride To Work Day — and every day should be Ride To Work Day for staff!

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06/05/2026
The American Motorcyclist Association will once again bring riders, industry leaders and lawmakers together in Washington, D.C., for Ride to Work Day on Capitol Hill on Monday, June 8, 2026.

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05/29/2026
Pony Powersports Mansfield has partnered with Indian to bring one of America’s most iconic motorcycle manufacturers to riders across North Central Ohio.

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05/27/2026
American Racing Operations (ARO) —The all-new performance division for Indian Motorcycle — launched today.

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05/27/2026
In addition to shifting its focus from EV-exclusivity to the more broad based appeal of demo days Electrify Expo has changed its name to and moved its season debut in SoCal from Long Beach to the legendary Rose Bowl in Pasadena.

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05/22/2026
Team Dealernews has the holeshot when the powersports industry races into Bike Week in 2027, already securing our spot on the AIMExpo grid.

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05/07/2026
If you work in the powersports industry as a dealer, manufacturer, buyer, or aftermarket professional, you need to be at the SEMA Show in Las Vegas on November 3-6.

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04/17/2026
More than 1 million hands-on demos delivered since 2021.

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04/09/2026
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

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