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IT’S A DATE!

12/19/2025
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.

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PACK YOUR BAGGERS FOR ANAHEIM

12/17/2025
BRL Build-Off Coming To AIMExpo

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BRL BATTLE OF THE BAGGERS COMING AT YOU!

12/17/2025
“The countdown to 2026 starts now,” announced BRL impresario Rob Buydos.

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OCTANE FUELS ADVENTURE LIFESTYLE 

12/10/2025
With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane.

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INDIAN UPRISING!

11/26/2025
Indian Motorcycle may have new ownership, but the old fire to win remains.

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HARLEY SALUTES HEROES

11/19/2025
On Veteran’s Day Harley-Davidson announced its Ride For Heroes results.

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SHIFTING GEARS: PIAGGIO PERSONNEL POST

11/04/2025
Piaggio Group Americas added industry veteran Shahin Alvandi to the team just in time for EICMA. Alvandi stepped in as the new West Coast Regional Sales Manager.

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BRIDGESTONE READY TO ROLL IN 2026

10/31/2025
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

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CYCLE SOURCE HOMECOMING

10/29/2025
Returning to the source: Cycle Source Magazine is coming home after co-locating with Klock Werks in South Dakota for the past year and a half.

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#FLASHBACKFRIDAY TRIUMPH IS BACK IN BLACK 

10/23/2025
As part of its nearly 30 new model roll-out for 2026 Triumph is going back to its roots with the Bonneville T100, T120 and T120 Black — the next chapter in a story that never stands still.

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