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INDUSTRY LOSES A LEADER

06/26/2026
American Honda is deeply saddened to mark the passing of former Motorcycle Division Senior Vice President Ray Blank earlier this week.

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DEMO DAYS SET TO ELECTRIFY SO-CAL

06/24/2026
Kicking off this weekend, Demo Days Festival is the largest outdoor vehicle demo festival in North America.

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DEALER NEWS: BILL GLODICH HONDA CELEBRATES 80th ANNIVERSARY

06/24/2026
Bill Glodich Honda celebrated its 80th anniversary with an open house event on June 27th, but today was a red letter day for the Frankfort, Illinois dealership.

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PRODUCT NEWS: WHAT’S IN STORE FOR SHINKO?

06/19/2026
As part of its 80th anniversary, Shinko has something special in store for stocking Shinko stores!

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SUPER GLIDE IS BACK!

06/12/2026
Need a blast from the past on this Flash Back Friday? H-D’s Super Glide launch video is live on h-d.com and YouTube.

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#WEAREBETTERTOGETHER

06/12/2026
The members of the National Powersports Dealer Association (NPDA) Harley-Davidson Council represent Harley-Davidson dealers across the United States who are committed to serving riders, supporting our local communities, and strengthening the future of the Harley-Davidson brand.

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SHIFTING GEARS FOR MEDIA SALES PRO

06/12/2026
Sales pro Reid Douglas says “after 12+ years at VerticalScope, a very meaningful chapter of my career has come to a close.

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BACK TO THE BRICKS AS HARLEY ENGINE PRODUCTION RETURNS TO U.S.

06/10/2026
Made in America, again. Harley-Davidson has announced that it was bringing production of the Revolution Max engine platform back to the United States as part of The Motor Company’s “Back to the Bricks” strategy.

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DEALER NEWS: BULL RUN BECOMES PATRIOT HARLEY-DAVIDSON

06/10/2026
In a deal orchestrated by Performance Brokerage Services, two legendary Virginia dealerships — Bull Run Harley-Davidson and Patriot Harley-Davidson — have joined forces under Paul Veracka’s PVM banner.

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DON’T FORGET!

06/05/2026
Remind customers that Tuesday is Ride To Work Day — and every day should be Ride To Work Day for staff!

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