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#FLASHBACKFRIDAY TRIUMPH IS BACK IN BLACK 

10/23/2025
As part of its nearly 30 new model roll-out for 2026 Triumph is going back to its roots with the Bonneville T100, T120 and T120 Black — the next chapter in a story that never stands still.

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DEALER NEWS: EMPLOYEES TAKE OVER MV AGUSTA FLAGSHIP

10/22/2025
Carpe Diem MV Agusta! The iconic Italian brand’s flagship dealership in the U.S. is now under new ownership and management.

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NORTON “RESURGENCE” SET FOR EICMA

10/22/2025
Now owned by Indian automotive giant TVS, Norton Motorcycles announced an all-new range of motorcycles will be revealed at EICMA (Esposizione Internazionale Ciclo e Motociclo) in Milan, led by the new superbike and heralding a new design philosophy and a reimagined brand identity.

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TIME TO CONNECT?

10/22/2025
AIMExpo Is Coming, Are You Going?

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OEM UPDATE: TRIUMPH DELIVERS 140,000+ MOTORCYCLES & SET TO LAUNCH 33 NEW MODELS

10/17/2025
Following up on a phenomenal 2025 that saw Triumph deliver more than 141,000 motorcycles worldwide, plans call for Triumph to launch 33 new and updated model year 2026 motorcycles (MY26).

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POLARIS SELLS INDIAN!

10/13/2025
Polaris Inc. just announced its decision to “separate Indian Motorcycle from its portfolio and into a standalone business.”

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FLASHBACK FRIDAY

09/26/2025
The September issue’s big ask caused a #FlashbackFriday moment back when Mark Rodgers asked Harley Exec Jerry Wilke if dealers were obsolete back in 2021.

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AIROH TAKES FLIGHT!

09/26/2025
AIROH USA now has nationwide availability of its world-championship winning helmets —151 World Titles at last count — via its fledgling network of certified local dealers.

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MIC CALL TO ACTION

09/19/2025
New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.

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DEALER NEWS: VERGE FLIPS THE SWITCH

09/19/2025
After charging into the European eMoto market, Verge Motorcycles has flipped the switch and is turning on U.S. customers.

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